To me, the most memorable thing Kirstie Alley did wasn't Cheers, it was during an episode of SNL she hosted, a sketch she played a make-up sample lady at a mall, the running gag was when she put the make up on a would-be customer, the customer would exclaim, "It's burning!" and she would go, "Clinique calls it burning, we call it..." and then she'd try to spin the burning into the make-up doing something positive for the skin.