ratings Toonami Unevenedge Ratings Discussion 3.0: Let The Good Times Roll!!!!!

[Ginguy]

I know one week does not a pattern make, but wow LivePD did quite well. I think it will be a big competitor for Toonami among males in terms of ratings.

[OwlChemist81]

If you're growing tired of Shenmue and AOT, Toonami's got a shake-up for you, starting August 13th, the week after both series' reruns end:

Glad Made in Abyss is getting a 2nd run, even if the first half of Black Lotus has been played to death! Episodes 8-13 have never reaired, and I'll have the chance to capture it all on my new Spectrum DVR so it's all good!!

But what happens in Week 13? Does Toonami just temporarily expand to 4:30 to allow the 1-Hour season finale to air? I suppose I could also see that night being a movie event that would take 12-2:30, leaving Black Lotus #13 at 2:30 and MiA #13 at 3. If there are no interruptions to the 3 AM hour, that would happen November 5th, so the DST hour would make extra room for the hour-long season finale. I guess you could also squeeze in Blade Runner: Black Out 2022 (though at this point it's practically historical fiction) and another short for the bonus hour. Has Iron Maiden got any more videos from Senjutsu!? 🤔

And realistically, I'm probably only gonna stay up to catch the 3 AM hour once in a blue moon in my old age, even though it's 2 AM my time. But having these back on my DVR after having to relinquish my old DirecTV DVR in mid-August will be a treat even if I can't stay up!

Edited July 28, 2022 by OwlChemist81

[Ginguy]

I'm kind of excited to see BR again, I felt it was a good series.

[OwlChemist81]

And I really hope Made In Abyss Season 1 reairing is a harbinger of the 2020 movie and Season 2 coming to Toonami after it ends its run!

[Ginguy]

I can see season 2 coming, Toonami typically gets multi-season shows if they can. (Demon Slayer is an exception sadly, which is probably more harmful to the IP than anything else)

I don't think we will get the movie, those seem to be more of a "Air this DC animated movie or we nuke the Absolution" kinda thing. Honestly, if they spend the money for a movie on TYBW or CSM I'd be much happier with that choice.

[Blatch]

10 hours ago, OwlChemist81 said:

But what happens in Week 13? Does Toonami just temporarily expand to 4:30 to allow the 1-Hour season finale to air? I suppose I could also see that night being a movie event that would take 12-2:30, leaving Black Lotus #13 at 2:30 and MiA #13 at 3. If there are no interruptions to the 3 AM hour, that would happen November 5th, so the DST hour would make extra room for the hour-long season finale. I guess you could also squeeze in Blade Runner: Black Out 2022 (though at this point it's practically historical fiction) and another short for the bonus hour. Has Iron Maiden got any more videos from Senjutsu!? 🤔

I think you're making this too complicated. It's actually cool how MiA's rerun is going to end the same week as the DST expansion, so they shouldn't have to do anything else to accomodate it. And if they want to use the extra half-hour for some reason, just air Korgoth of Barbaria again.

This has little to do with anything, but I feel like I'm owed one more hour of avant-garde shorts in that timeslot, just like they did in 2013. At this point, I don't think people would be anywhere near as vocal about it as they were back then, when King Star King's pilot shit on our eyes and pissed into our ears.

[CountFrylock]

13 hours ago, Ginguy said:

I can see season 2 coming, Toonami typically gets multi-season shows if they can. (Demon Slayer is an exception sadly, which is probably more harmful to the IP than anything else)

I don't think we will get the movie, those seem to be more of a "Air this DC animated movie or we nuke the Absolution" kinda thing. Honestly, if they spend the money for a movie on TYBW or CSM I'd be much happier with that choice.

unfortunately without the movie i see comments from fans that Season 2 cannot be watched without first seeing the movie

unless you wanna be very confused and have no idea what's going on whatsoever

[Blatch]

I have seen neither Dawn of the Deep Soul nor S2. I was going to do them subbed, but later decided I was going to hold out for a Dubcast for the latter. But I think the real reason is because of how heavy the content is in these new installments: lotsa violence and other unsultry things, mostly involving minors. It makes me wonder if they might be too extreme for Toonami.

[Ginguy]

5 hours ago, CountFrylock said:

unfortunately without the movie i see comments from fans that Season 2 cannot be watched without first seeing the movie

unless you wanna be very confused and have no idea what's going on whatsoever

Well part of the problem is that if they air the movie and say, 15-20% of the audience doesn't tune in, then you have 15-20% of your potential audience getting lost and simply not watching. Unless they can get the movie in an episode format that would be a pretty big risk.

 

[CountFrylock]

12 hours ago, Ginguy said:

Well part of the problem is that if they air the movie and say, 15-20% of the audience doesn't tune in, then you have 15-20% of your potential audience getting lost and simply not watching. Unless they can get the movie in an episode format that would be a pretty big risk.

 

 if they air season two without the movie

nobody will have any idea what's even going on and quickly lose interest

the movie isn't optional it's a 100% requirement for watching season two....

there's no episodic version of the movie in Season two so unfortunately there's no easy solution for them in regards to Made in Abyss season two honestly

if the movie wasn't so essential to the series we wouldn't be having this discussion but alas it is

Edited July 30, 2022 by CountFrylock

[PokeNirvash]

Not all shows can be as lucky as Demon Slayer and have the movie cut into TV-size pieces for those too lazy to sit down and watch a two hour-long episode.

(Ironically, I hear the movie's the superior way to view the Mugen Train arc.)

[OwlChemist81]

Good news and bad news:

Good: Shark Week couldn't knock Toonami out of the Top 50, as every premiere charted in the Top 50.

Bad: total viewers pretty low, as Yashahime failed to hold PRIMAL...

https://showbuzzdaily.com/articles/showbuzzdailys-saturday-7-30-2022-top-150-cable-originals-network-finals.html

Spoiler

Ugly: On Patrol: Live just continues to gain strength! And Shark Week did pretty bad compared to how it used to be just a few years ago.

"On Adult Swim, the line-up performed as follows:  PRIMAL at 0.10/238K compared to last week’s 0.08/0.07, LUPIN THE 3RD up 0.01 to 0.08, YASHAHIME at 0.08, ONE PIECE steady at 0.07/0.07, NARUTO up 0.02 to 0.07, SHENMUE up 0.02 to 0.06/117K, and ATTACK ON TITAN up 0.03 to 0.05/115K."

Well at least nothing on Toonami got under 100K unlike last week. But I do wish Yashahime could have held PRIMAL just a little bit better. I guess 80% of the 18-49s isn't too shabby though. And shockingly, LUPIN beat it in the overall key demo despite losing to it in other key demos and tying in total viewers!!

[Ginguy]

On 7/27/2022 at 8:16 PM, Ginguy said:

I know one week does not a pattern make, but wow LivePD did quite well. I think it will be a big competitor for Toonami among males in terms of ratings.

The driving strength that OP Live has is not only the program itself but the engagement and social media outreach it has integrated into the format.

I've consistently said that Toonami can do this and it would be beneficial. Now would be a great time to launch it as well, with new ownership you might have a favorable view of this outreach and it might generate some budgetary compensation as well.

 

[Jman]

So any hope of HBO Max helping out is now gone -

The rumor is HBO Max will be dissolved and what’s left folded into a reality show focused Discovery +, while HBO remains primarily a repository for films that have finished their theater runs.  Zaslav is an old school “theaters first” guy and also a penny pincher, so bye bye Harley, bye bye Young Justice, and bye bye any relief for Toonami.

[PokeNirvash]

It's hard for me to really say anything without making it sound like I'm seriously wishing harm upon somebody (even though Zaslav sounds like he deserves it more and more by the day), so all I can say is... here's to hoping it's not nearly as bad as the doomers are making it sound. 🤜🌲

That being said, I was never really banking on HBO Max serving as a support for Toonami, and as someone who's only using HBO Max to watch Space Ghost Coast to Coast (which will probably transfer over to Discovery+ if the already known-about merger is done in the latter's favor), I doubt I'll feel as pissed as those who regularly use the service. As long as WBD leaves the Venture Bros. movie alone, I'm good.

Edited August 3, 2022 by PokeNirvash

[Blatch]

So I guess we're not having any more DC movie nights? That kinda sucks, though I know if at least one person who would consider it a positive.

[MasqueradeOverture]

I think the bigger issue here is that Czar Zazlav is checking off boxes across the company and if it's not guaranteed $$$, it's gone.

So there's a very real chance that Toonami gets axed by the end of the year, the rug gets pulled under its slated originals (imagine all that time on Uzumaki just for it to be a tax write-off LOL), and Adult Swim loses everything that isn't R&M, syndication, and/or stuff not made by TV Rating/Box Office darlings.

Oh and reality shows. Expect [Real Adult Swim] sometime soon.

Edited August 4, 2022 by MasqueradeOverture

[Daos]

https://www.tomsguide.com/news/hbo-max-could-be-dead-discovery-plus-rumored-to-take-over

HBO Max might not be existing much longer.

Edited August 4, 2022 by Daos

[Jman]

4 minutes ago, Daos said:

https://www.tomsguide.com/news/hbo-max-could-be-dead-discovery-plus-rumored-to-take-over

HBO Max might not be existing much longer.

He's trying to rewind the clock to the days where HBO existed as a repository for films and nothing more.  At this point he might as well bring back HBO Boxing...actually, I wouldn't mind that too much, but he's far more likely to let DAZN handle that.

[CountFrylock]

Mister Z and the discovery bunch don't seem to give a shit about competing against other streaming services

they are content to waving the white flag to Disney+ Netflix Amazon  Paramount And Apple

as i doubt many people will stick around just to stream 90 day fiance

they really wanna go back to the days where cable tv was king and You'd see brand new movies at the theater not at home

Edited August 4, 2022 by CountFrylock

[Jman]

11 minutes ago, CountFrylock said:

Mister Z and the discovery bunch don't seem to give a shit about competing against other streaming services

they are content to waving the white flag to Disney+ Netflix Amazon  Paramount And Apple

as i doubt many people will stick around just to stream 90 day fiance

they really wanna go back to the days where cable tv was king and You'd see brand new movies at the theater not at home

In other words, he’s a fucking moron.

 I’m sure DeMarco absolutely adores the guy, but Toonami’s now even more boned because any hope of relief from HBO Max originals is gone and I don’t see Mr. “Movie Theaters are a Sacred Institution” wanting to invest any pennies in Japanese cartoons from scratch when that’s the only reliable source they have left.  Hell, knowing this penny pincher, he might not be above breaking out reruns from the vault to save money.  Who’s up for Afternoon Adventures 2.0?

 

[CountFrylock]

I Wonder what would have happened if Crunchyroll had not been sold to sony...it seems fortunate that sony bought them when they did

because it doesn't seem like Discovery would have any interest in anime and we know dismantling crunchyroll wouldn't be good for anyone

Edited August 4, 2022 by CountFrylock

[Jman]

4 minutes ago, CountFrylock said:

I Wonder what would have happened if Crunchyroll had not been sold to sony...it seems fortunate that sony bought them when they did

because it doesn't seem like Discovery would have any interest in anime and we know dismantling crunchyroll wouldn't be good for anyone

If they hadn’t sold it then they would have sold it at a later date, maybe to Amazon.  As it stands they got quite the nice windfall for it.

[CountFrylock]

Just now, Jman said:

If they hadn’t sold it then they would have sold it at a later date, maybe to Amazon.  As it stands they got quite the nice windfall for it.

Amazon had that anime strike program they did many years ago...that shit failed

can't see them doing any better with crunchyroll....

it just boggles the mind that discovery is content to surrendering in the streaming landscape and admitting defeat because they think it's just some dumb fad like pogs or fidget spinners that will be phased out by something else and then everybody will come running back to big cable tv bundles

they see watching cable television as a sacred american tradition but i don't see it that way

look at most channels on tv now...so many of them have resorted to endless marathons of old tv shows that it isn't even funny

how is that suppose to be seen as better than streaming?....american cable television gave up on anime long ago so i can't even watch stuff like shadows house or the great jahy will not be defeated on television

 

[Jman]

Anime Strike failed because you had to pay extra.  They’re slowly dipping their toes back into animation with Invincible and those Boys anthologies, but I imagine any purchase of Crunchyroll would either involve running it as is, or merging it with the Amazon library for no extra cost after the Strike debacle.

It’s a moot point as is, Sony has all the anime, and as a result, fingers in the pies of a LOT of IP’s.

Edited August 4, 2022 by Jman

[CountFrylock]

59 minutes ago, Jman said:

Anime Strike failed because you had to pay extra.  They’re slowly dipping their toes back into animation with Invincible and those Boys anthologies, but I imagine any purchase of Crunchyroll would either involve running it as is, or merging it with the Amazon library for no extra cost after the Strike debacle.

It’s a moot point as is, Sony has all the anime, and as a result, fingers in the pies of a LOT of IP’s.

someone told me most people aren't gonna care about what discovery does to hbomax all things concsidered

because

"People really dont care about quality when over 50% of the workforce is : clock in 9-5, get home at 6, drink a beer and do normal stuff. they just want something to watch"

and that statement scares me because that means you can put paint drying on and most people would watch it...because it's something and they don't care what it is

they just need something to fall asleep to

it could be a shot of somebody pooping on the toilet and it wouldn't phase them if all they require is something on tv...anything

[OwlChemist81]

23 hours ago, Jman said:

So any hope of HBO Max helping out is now gone -

The rumor is HBO Max will be dissolved and what’s left folded into a reality show focused Discovery +, while HBO remains primarily a repository for films that have finished their theater runs.  Zaslav is an old school “theaters first” guy and also a penny pincher, so bye bye Harley, bye bye Young Justice, and bye bye any relief for Toonami.

Hello BattleBots-Gundam synergy though?

[MasqueradeOverture]

Yep this is concerning.

[Jman]

8 hours ago, MasqueradeOverture said:

Yep this is concerning.

He laid out his multimedia plans pretty succinctly yesterday.  Scrap a lot of the kids programming, a lot of animation that doesn't make cash, a lot of movies with lesser known characters, and go back to promoting big franchises.  He considers Superman, Batman, and Wonder Woman the big three of DC, which is why a lot of spin-offs and replacement projects have been dumped.

[OwlChemist81]

Back to the ratings, it's neat to see how Toonami shows do in comparison to other shows on other days of the week:

https://www.spoilertv.com/2022/08/top-400-cable-shows-week-ending-31st.html

Here it is revealed that PRIMAL DID in fact beat Lupin last week, though not by much...

[OwlChemist81]

The one-off Smiling Friends premiere made the Top 10, and 4 out of 5 of the Toonami premieres made the Top 50, with Yashahime checking in at a fairly decent #29:

https://showbuzzdaily.com/articles/showbuzzdailys-saturday-8-6-2022-top-150-cable-originals-network-finals.html

Spoiler

Naruto Shippuden checked in at #59 with a 0.05 in 18-49 and 148K total viewers.

It's a good thing for Toonami's ratings that the FBI investigation of Mar-A-Lago happened on a Monday; by Saturday the fervor may have died down and the news pop will likely be over.

"On Adult Swim, the line-up performed as follows:  SMILING FRIENDS at 0.13, PRIMAL at 0.11/275K compared to last week’s 0.10/238K, LUPIN THE 3RD down 0.01 to 0.07, YASHAHIME up 0.01 to 0.09, ONE PIECE at 0.08/0.07 compared to last week’s 0.07/0.07, NARUTO down 0.02 to 0.05, SHENMUE down 0.01 to 0.05/ to 0.06/133K, and ATTACK ON TITAN down 0.01 to 0.04/121K."

Edited August 9, 2022 by OwlChemist81

[OwlChemist81]

Primal's ratings from last night are in...

https://showbuzzdaily.com/articles/showbuzzdailys-thursday-8-11-2022-top-150-cable-originals-network-finals.html

And I think that's the best number yet for a Thursday night premiere of that show!

[Sketch]

Not impossible for Toonami to beat but it’s gonna be tough.

[OwlChemist81]

Premiere numbers are in, and Lupin won the night:

https://showbuzzdaily.com/articles/showbuzzdailys-saturday-8-13-2022-top-150-cable-originals-network-finals.html

Spoiler

Meanwhile, both episodes of One Piece missed the Top 50. Kind of a weird night.

[OwlChemist81]

"On Adult Swim, the line-up performed as follows:  PRIMAL steady at 0.11/223K, LUPIN THE 3RD up 0.01 to 0.08, YASHAHIME down 0.01 to 0.08, ONE PIECE at 0.07/0.06 compared to last week’s 0.08/0.07, NARUTO up 0.02 to 0.07, BLADE RUNNER: BLACK LOTUS at 0.05/112K, and MADE IN ABYSS at 0.04/99K."

I wonder if PRIMAL did better on Thursday night than Saturday this week because the Field of Dreams game got more people watching TV?

In other news, Made In Abyss rerun under 100K. Ow, my balls.

[Sketch]

Rick & Morty on Thursday most likely did better than Rick & Morty on Saturday that week. Maybe we’ll see if that was the case.

Concern for spoilers was also higher than ever due to the “we can’t show anything” promo.

However the Thursday audience is steadily growing so it’s entirely possible that the Toonami airing won’t be beating the premiere any more. It seems like the audience just had to notice the Thursday premieres and it took a few weeks. Toonami always had the advantage because Primal was airing there for 10 weeks prior.

[Jman]

I’m also convinced that a fairly large amount of people are enjoying Primal via HBO Max as well now that the releases are next day.

[OwlChemist81]

6 hours ago, Sketch said:

Rick & Morty on Thursday most likely did better than Rick & Morty on Saturday that week. Maybe we’ll see if that was the case.

Concern for spoilers was also higher than ever due to the “we can’t show anything” promo.

However the Thursday audience is steadily growing so it’s entirely possible that the Toonami airing won’t be beating the premiere any more. It seems like the audience just had to notice the Thursday premieres and it took a few weeks. Toonami always had the advantage because Primal was airing there for 10 weeks prior.

Quite right. Thursday did a 0.15 in 18-49 and 310K overall. Toonami Saturday was at 0.11 in 18-49 and 223K overall.

So Thursday nights ARE being noticed!

[Jman]

Apparently DeMarco has been hinting he’s going to be laid off.

[Ginguy]

Well, they got rid of Brian Stelter today, and Jim Acosta is rumored to be next.

Layoffs are to be expected considering the new CEO intends to be profitable. I hope DeMarco survives, despite any disagreements I may have regarding his decisions, he has successfully kept Toonami going through some very difficult times.

 

[PokeNirvash]

2 hours ago, Jman said:

Apparently DeMarco has been hinting he’s going to be laid off.

Hmmm...

Nope, can't see it.

Edited August 19, 2022 by PokeNirvash

[Daos]

23 hours ago, Ginguy said:

Well, they got rid of Brian Stelter today, and Jim Acosta is rumored to be next.

Layoffs are to be expected considering the new CEO intends to be profitable. I hope DeMarco survives, despite any disagreements I may have regarding his decisions, he has successfully kept Toonami going through some very difficult times.

 

I always felt like the novelty of Toonami is what kept it going, despite a never ending series of bad decisions from Demarco.

Way to double down on those Fooly Cooly sequels that no one wanted though! You go big guy.

[Jman]

42 minutes ago, Daos said:

I always felt like the novelty of Toonami is what kept it going, despite a never ending series of bad decisions from Demarco.

Way to double down on those Fooly Cooly sequels that no one wanted though! You go big guy.

Well DeMarco and his budget of whatever was left over from lunch orders wasn’t going to get a Tekken anime.

If he does get fired though, that’s going to put Toonami in a precarious position to put it mildly.

[OwlChemist81]

On 8/18/2022 at 5:41 PM, Jman said:

Apparently DeMarco has been hinting he’s going to be laid off.

[Daos]

5 hours ago, Jman said:

Well DeMarco and his budget of whatever was left over from lunch orders wasn’t going to get a Tekken anime.

If he does get fired though, that’s going to put Toonami in a precarious position to put it mildly.

From the current lineup I was kind of assuming the end was near with or without Demarco.

[OwlChemist81]

10 hours ago, Daos said:

From the current lineup I was kind of assuming the end was near with or without Demarco.

From the lineup about 3 months ago I'd be inclined to agree with you. But now? Not so much.

And with Housing Complex C coming, it's clear Toonami stays a few more months at least.

In other news, it looks like PRIMAL did OK on Thursday night, checking in at #23 in 18-49 and at least tying for 4th in 18-34:

https://showbuzzdaily.com/articles/showbuzzdailys-thursday-8-18-2022-top-150-cable-originals-network-finals.html

Edited August 20, 2022 by OwlChemist81

[OwlChemist81]

Well folks, Fang laid an egg (and then 2 more) on Saturday night and the rest of Toonami followed suit:

https://showbuzzdaily.com/articles/showbuzzdailys-saturday-8-20-2022-top-150-cable-originals-network-finals.html

Not even posting the grid, because there isn't a single Toonami show on it. Yashahime checked in at #57 with 137K and a 0.07 18-49 and then it went downhill from there. At least Shippuden managed to keep it above 100K, and Lupin of all things was last at #71 but with a 0.06 18-49, which indicates the Blade In Abyss power hour just might not be a bloodbath after all!

[Ginguy]

Saturday was sports, and OPLive. That fits the usual pattern for late summer/early fall, particularly with the NFL season starting up. Once the NFL goes back to Sundays I think Toonami will be in better shape, having only to contend with OPLive, UFC and College Football in terms of regularly scheduled events that have significantly outperformed Toonami in key demo historically.

 

I am not terribly concerned about one bad week, particularly with new programs coming.

 

[Jman]

Their big lead show is airing both on a popular (for the moment) streamer and as a first run production on linear television.  A lot of the juice is squeezed out at that point.

Newer programs in the fall should alleviate that.

Edited August 23, 2022 by Jman

[OwlChemist81]

"On Adult Swim, the line-up performed as follows:  PRIMAL steady at 0.11/243K, LUPIN THE 3RD down 0.02 to 0.06, YASHAHIME down 0.01 to 0.07, ONE PIECE at 0.06/0.06 compared to last week’s 0.07/0.06, NARUTO down 0.01 to 0.06, BLADE RUNNER: BLACK LOTUS steady at 0.05/101K, and MADE IN ABYSS up 0.01 to 0.05/93K."

This guy DOES know Yashahime comes on before Lupin, right? Either way, pretty steady Toonami once Yashahime lost about a third of Primal's 18-49 audience and an even larger chunk of its total viewers, which I just don't get. Nothing under 0.05 18-49 this week, which is good, even if Made In Abyss's total viewers declined slightly.

Edited August 24, 2022 by OwlChemist81