It just tastes so much better than the slop fed feeders you get in a supermarket. I won't be giving a speech about it living any better, it's a pig, pigs don't care as long as they are fed. I will just say that we feed them better, resulting in a healthier animal. Sausage you buy in a supermarket also has sugar added. For the life of me I can't understand why you would want to add sugar.