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Toonami Unevenedge Ratings Discussion 3.0: Let The Good Times Roll!!!!!


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It might be a while until we find out how the Food Wars marathon did, but the two premieres before it DEFINITELY kicked ass!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-11-30-2019.html

Final-Cable-2019-Nov-30-SAT.png

YES, they're each down about 100K on average from last week in total viewers, BUT both shows are UP slightly in Adults 18-49, and perhaps more importantly, MHA rose 0.08 in Adults 18-34 (a gain of about 54K in Adult Swim's classic demo), while OPM also gained 0.05 (about 34K) in Adult Swim's classic demo, putting both shows at or above a 0.3 and an estimated 200K! That's the first time that's happened since Dragon Ball Super premieres ended on October 5th! Both shows DID drop considerably in 25-54 though.

Edited by OwlChemist81
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2 minutes ago, OwlChemist81 said:

It might be a while until we find out how the Food Wars marathon did, but the two premieres before it DEFINITELY kicked ass!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-11-30-2019.html

Final-Cable-2019-Nov-30-SAT.png

YES, they're each down about 100K on average from last week in total viewers, BUT both shows are UP slightly in Adults 18-49, and perhaps more importantly, MHA rose 0.08 in Adults 18-34 (a gain of about 54K in Adult Swim's classic demo), while OPM also gained 0.05 (about 34K) in Adult Swim's classic demo, putting both shows at or above a 0.3 and an estimated 200K! That's the first time that's happened since Dragon Ball Super premieres ended on October 5th! Both shows DID drop considerably in 25-54 though.

So they would’ve been just fine running the normal lineup

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Except that they would have had to drag out a new show on December 14th. I have no doubt we're gonna see more marathons on December 21st and 28th, but the question is: will MHA and OPM still air then? And my dream would be for Toonami to pull out the Gundam Thunderbolt movies one December, because, well, "December Sky" is the name of the first one! Maybe they'll throw us a curve ball and air that, but it's a lot more likely (sadly) that Toonami is just done with Gundam for now. Gundam: The Origin isn't even streaming on the website and app anymore, and it just finished airing less than 2 months ago! The only mecha action on the site/app anymore is gen:LOCK!

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18 minutes ago, OwlChemist81 said:

Except that they would have had to drag out a new show on December 14th. I have no doubt we're gonna see more marathons on December 21st and 28th, but the question is: will MHA and OPM still air then? And my dream would be for Toonami to pull out the Gundam Thunderbolt movies one December, because, well, "December Sky" is the name of the first one! Maybe they'll throw us a curve ball and air that, but it's a lot more likely (sadly) that Toonami is just done with Gundam for now. Gundam: The Origin isn't even streaming on the website and app anymore, and it just finished airing less than 2 months ago! The only mecha action on the site/app anymore is gen:LOCK!

In their defense The Origin is literally airing EVERYWHERE ELSE but without a new non-Build Fighters series there’s a distinct lack of mecha via outlets Toonami can actually get.  They can’t do what Netflix does and go “Hey, Dragon Prince’s creator is a sexist.  Take his money and make a new Getter Robo.”

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Wow, when will they learn that marathons don't work when the show being marathoned is terrible.

They couldn't even get a retention #30-40, it was as if Toonami was two shows, both did well and then [as] put on a bunch of entirely forgettable original programs to kill time.

 

 

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6 hours ago, Ginguy said:

Wow, when will they learn that marathons don't work when the show being marathoned is terrible.

They couldn't even get a retention #30-40, it was as if Toonami was two shows, both did well and then [as] put on a bunch of entirely forgettable original programs to kill time.

 

 

Sorry, buddy, but you're getting an upside-down heart for that one!

Since the Food Wars! marathon was all reruns, it doesn't count as a cable "original". And for some reason Black Clover and Shippuden premieres don't either.

You can't even make the argument that it's because they're streaming first, since ALL the other shows are streaming first in some form, and all but OPM, Demon Slayer, JoJo, and Lupin have had their DUBS streaming before airing on Toonami. It's just [as] being stupid and listing those two shows as reruns.

We're gonna have to find out from Programming Insider what the FW! marathon did, and that might take until as late as Friday!

Edited by OwlChemist81
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1 hour ago, helpme said:

Oh yea there's a UFC's  match on Saturday night @Jman any thoughts? 

The good news is that Joshua/Ruiz II will be in the afternoon thanks to Saudi money.  That being said, the evening UFC is a free card on regular ESPN (meaning most bars and restaurants with TV will show it) with a heavyweight main event.  That’s gonna do some damage.

Edited by Jman
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2 hours ago, Jman said:

The good news is that Joshua/Ruiz II will be in the afternoon thanks to Saudi money.  That being said, the evening UFC is a free card on regular ESPN (meaning most bars and restaurants with TV will show it) with a heavyweight main event.  That’s gonna do some damage.

I think more bars and restaurants will be showing the two conference championship football games on Network TV than UFC on ESPN. FOX has the Big 10 game, while ABC has the ACC game, going right up to Toonami time or later!

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Well, THIS is interesting...Demarco tweeted this this morning:

"For those in the back:
Adult Swim viewership skews 55% Ma(l)e (sic), 45% female
Toonami skews 55% female, 45% male.
These are facts."

Yet we see a definite skew toward male in terms of decimal points, for example with MHA almost a 2/3 margin, so how can this be?

What this means is that a 0.01 in females seems to account for a much greater number of women than a 0.01 in males counts for men. That's the only way this remark makes any sense, since we have seen that those decimal point numbers for females rarely outpace those for males.

It also obviously takes the Family Guy and FOX reruns into account whose breakdown by gender we don't see. It's natural that those would skew strongly male moreso than premieres like Momma Named Me Sheriff, which seem to follow a similar pattern as Toonami.

Edited by OwlChemist81
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7 hours ago, Jman said:

The good news is that Joshua/Ruiz II will be in the afternoon thanks to Saudi money.  That being said, the evening UFC is a free card on regular ESPN (meaning most bars and restaurants with TV will show it) with a heavyweight main event.  That’s gonna do some damage.

I know at my place of work we already have a full house on Saturday night in preparation for this event

 

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6 hours ago, OwlChemist81 said:

"For those in the back:
Adult Swim viewership skews 55% Ma(l)e (sic), 45% female
Toonami skews 55% female, 45% male.
These are facts."

So, DeMarco is admitting that Toonami is not reaching [as]'s intended target audience?

That's a good way to get your budget cut, your hours cut or your block cancelled outright.

 

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1 hour ago, Ginguy said:

So, DeMarco is admitting that Toonami is not reaching [as]'s intended target audience?

That's a good way to get your budget cut, your hours cut or your block cancelled outright.

 

.... what the hell are you talking about? I thought males were their primary demographic?

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2 hours ago, elfie said:

.... what the hell are you talking about? I thought males were their primary demographic?

Males are the primary target demo for [as]/Toonami.

[as] is about 55/45 Male

Toonami is flipped, 45/55 Male

Hence my comment and general admonition against bragging that you are not appealing to your target demo.

 

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13 hours ago, Ginguy said:

Males are the primary target demo for [as]/Toonami.

[as] is about 55/45 Male

Toonami is flipped, 45/55 Male

Hence my comment and general admonition against bragging that you are not appealing to your target demo.

 

1. More females are watching Toonami than males?

2. Why did you use the word "you"? How am I ever factored into any of this!? I see your true colors.

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2 hours ago, Ginguy said:

Then why the random tweet about Toonami's audience skewing towards females more than males when [as] is supposed to be targeting males?

Hell, I'm surprised it's skewing that way NOW! Toonami WAS drawing insanely good numbers in F12-34 in 2015, and it didn't get cancelled--it eventually expanded!

Also, this FINALLY happened!!

PRE-TOONAMI:

  • Steven Universe The Movie (repeat) (TOON, 7:00 PM, 120 min.) • 0.439 million viewers (#72) • 0.24 HH (#81) • 0.12 A18-49 (#64) • 0.11 A18-34 (#38) • 0.12 A25-54 (#85)
  • Bob’s Burgers (repeat) (ADSM, 9:00 PM, 30 min.) • 0.519 million viewers (#57) • 0.28 HH (#65) • 0.23 A18-49 (#24) • 0.17 A18-34 (#18) • 0.23 A25-54 (#33)
  • Bob’s Burgers (repeat) (ADSM, 9:30 PM, 30 min.) • 0.623 million viewers (#51) • 0.36 HH (#51) • 0.30 A18-49 (#14) • 0.23 A18-34 (#13) • 0.30 A25-54 (#23)
  • Family Guy (repeat) (ADSM, 10:00 PM, 30 min.) • 0.742 million viewers (#40) • 0.46 HH (#39) • 0.34 A18-49 (#10) • 0.31 A18-34 (#5) • 0.35 A25-54 (#19)
  • Family Guy (repeat) (ADSM, 10:30 PM, 30 min.) • 0.874 million viewers (#31) • 0.52 HH (#32) • 0.36 A18-49 (#7) • 0.36 A18-34 (#4) • 0.36 A25-54 (#16)

Read more: https://programminginsider.com/saturday-final-ratings-ohio-state-michigan-on-fox-outdraws-alabama-auburn-iron-bowl-on-cbs/

11/30/2019 - Total Viewers
Show Viewers Retention
  TOONAMI  
MHAS4 565,000 64.65%
OPM2 488,000 86.37%
FW! #12 384,000 78.69%
FW! #13 397,000 103.39%
FW! #14 411,000 103.53%
FW! #15 373,000 90.75%
FW! #16 335,000 89.81%
FW! #17 273,000 81.49%
FW! #18 237,000 86.81%
FW! #19 233,000 98.31%
FW! #20 205,000 87.98%
AVERAGE 354,636 28/48 🙂
     
11/30/2019 - Adults 18-49
Show Viewers Retention
  TOONAMI  
MHAS4 377,000 81.60%
OPM2 343,000 90.98%
FW! #12 281,000 81.92%
FW! #13 283,000 100.71%
FW! #14 299,000 105.65%
FW! #15 278,000 92.98%
FW! #16 251,000 90.29%
FW! #17 195,000 77.69%
FW! #18 162,000 83.08%
FW! #19 162,000 100.00%
FW! #20 136,000 83.95%
AVERAGE 251,545 13/48 😎

Note that interestingly enough the 1 AM episode of Food Wars!, at the show's usual time, managed to outrate all the others, including those in the 12 AM hour, in both total viewers and adults 18-49! But there was a LOT going on in that episode, the conclusion of the breakfast challenge, plus the graduation night which ended the training camp arc!

So that's a slightly-below average block average in total viewers, but the 18-49 average is definitely above average, in the top third for this year, ALMOST the top 25%, and it may very well be top 25% by the end of the year! Not bad at all for a marathon week! I think Sentai will conclude that Food Wars! is a success on Toonami, and that should open the door for future seasons of Food Wars! and perhaps also other Sentai shows such as Made in Abyss?

With a little bit less excitement, the normal lineup returns tomorrow night and then the Saturday after that, but then the marathons return with One-Punch Man on the 21st, and unlike the Food Wars! marathon, this one won't have premieres opening it. Hopefully 10 straight episodes of Punchy will carry what will probably be Christmas episodes of Family Guy well...

Edited by OwlChemist81
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Just in case you were wondering:

Food Wars! 
Premieres vs. Marathon
Head-to-Head
Total Viewers
Episode Premiere Marathon
FW! #12 319,000 384,000
FW! #13 390,000 397,000
FW! #14 333,000 411,000
FW! #15 300,000 373,000
FW! #16 314,000 335,000
FW! #17 330,000 273,000
FW! #18 324,000 237,000
FW! #19 314,000 233,000
FW! #20 463,000 205,000
Adults 18-49
Episode Premiere Marathon
FW! #12 192,000 281,000
FW! #13 273,000 283,000
FW! #14 233,000 299,000
FW! #15 197,000 278,000
FW! #16 181,000 251,000
FW! #17 180,000 195,000
FW! #18 206,000 162,000
FW! #19 201,000 162,000
FW! #20 284,000 136,000

So, in total viewers, the marathon rerun episodes up to 2:30 AM outrated their 1 AM premiere counterparts, and in 18-49, the marathon rerun episodes up to 3 AM outrated their 1 AM premiere counterparts! So, Food Wars! appears to be a "sleeper" hit on Toonami! The question is, can it keep the momentum going with Episode #21 tonight?

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MHA did pretty well, but then the bottom fell out!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-12-7-2019.html

Final-Cable-2019-Dec-07-SAT.png

Off the chart, JoJo (GioGio?) checked in at #62 (in 18-49) with 207K and 0.11 18-49, while Lupin III Part 5 concluded at #60 with 203K and 0.12 18-49.

Interesting to note that Steven Universe Future averaged over 800K. Too bad that lead-in was wasted on Bob's Burgers! If Toonami had had a lead-in like that last year, it might have turned the tide on a really weak time in Toonami's viewership. MHA is strong, but not as strong as it could have been if it were a dub premiere.

However, on a year-to-year basis, this Toonami block HAS proven to be stronger in the past couple of months, and this week even continues that trend...

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About those year-to-year comparisons I mentioned, these are the averages:

Total Viewer Averages - Toonami slots 11P-4A
9/29/18 343,900 9/28/19 472,800
10/6/18 303,000 10/5/19 431,900
10/13/18 355,800 10/12/19 326,900
10/20/18 284,200 10/19/19 336,900
10/27/18 297,600 10/26/19 333,000
11/3/18 332,125 11/2/19 333,600
11/10/18 332,500 11/9/19 330,300
11/17/18 250,600 11/16/19 337,700
11/24/18 317,100 11/23/19 445,800
12/1/18 338,300 11/30/19 369,600

As you can see, with only 2 exceptions, the common 5 hours of the 2019 block outrated the corresponding 5 hours in the 2018 block every week but two! And as for the 18-49s...

Adults 18-49 Average - Toonami slots 11P-4A
9/29/18 221,800 9/28/19 325,500
10/6/18 189,700 10/5/19 295,000
10/13/18 199,200 10/12/19 223,300
10/20/18 169,600 10/19/19 225,700
10/27/18 169,400 10/26/19 193,900
11/3/18 192,500 11/2/19 187,100
11/10/18 187,600 11/9/19 212,300
11/17/18 140,000 11/16/19 206,400
11/24/18 166,700 11/23/19 256,900
12/1/18 207,600 11/30/19 263,100

Even more striking, the ONLY week that the 18-49s of 2019 didn't beat those of 2018 was 11/3/18-11/2/19--and THAT gets taken away if you take out the suspicious ratings for 3:30 AM which may have actually even been a non-Toonami show! So it's plain to see at least now 2019 is kicking 2018's ass, and it looks like that trend will even continue this week, as the known timeslots have a 330K average in total viewers, and the corresponding slots last year only a 270K average!

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There was stuff going on literally all day.  Afternoon was Joshua/Ruiz II, then two college football championship games, then a live UFC on ESPN that ended with one of the year’s more brutal knockouts.  At least MHA is doing what it can, given its availability elsewhere.

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Updated...

"After a holiday break, Adult Swim’s line-up performed as follows:   MY HERO ACADEMIA up 0.01 to 0.28, ONE-PUNCH MAN down 0.03 to 0.22, DR STONE down 0.04 to 0.18, FIRE FORCE down 0.07 to 0.15, FOOD WARS down 0.08 to 0.14, DEMON SLAYER down 0.06 to 0.14/264K, BLACK CLOVER down 0.05 to 0.12/225K, JOJO’S BIZARRE ADVENTURE down 0.05 to 0.11/207K, NARUTO down 0.02 to 0.13/249K, LUPIN THE 3RD steady at 0.12, and ATTACK ON TITAN down 0.01 to 0.10/180K."

12/7/2019 - Total Viewers
Show Viewers Retention
MHAS4 550,000  
OPM2 453,000 82.36%
Dr. Stone 374,000 82.56%
FireForce 302,000 80.75%
FoodWars! 286,000 94.70%
D. Slayer 264,000 92.31%
B. Clover 225,000 85.23%
JoJoPt5 207,000 92.00%
Shippuden 249,000 120.29%
LupinPt5 203,000 81.53%
AOTS1 (R) 180,000 88.67%
AVERAGE 299,364 47/49 😨

That's 3rd worst for the year so far, beaten out only by the abysmally-rated lineups around the 4th of July (6/29 and 7/6)! Yeah, it's clear Toonami's seen better days, but those better days weren't this time last year, at least not for these timeslots, as this absolutely blows that week's corresponding time frame's pitiful 269K out of the water. Interestingly enough, NOT the entire block, though, as that averaged 302K! It should also be noted that in a true block-to-block comparison, the 2018 block actually wins more often in total viewers, but that's probably beside the point because the slots that were Toonami then and are not Toonami now are certainly getting better ratings for Adult Swim as a whole. It did end up making the Toonami slots in 2019 more valuable on a year-to-year basis though.

In terms of 18-49, though, it seems this lineup actually places 43rd, beating out the ones around Halloween (10/26 and 11/2)! We won't know until Programming Insider posts the full numbers later, though!

 

 

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2 hours ago, OwlChemist81 said:

Do you mean College Football Conference Championships? Yes, it was. This week Toonami always tends to do pretty badly.

If you're talking about UFC Fight Night, that placed #4.

 

2 hours ago, Jman said:

There was stuff going on literally all day.  Afternoon was Joshua/Ruiz II, then two college football championship games, then a live UFC on ESPN that ended with one of the year’s more brutal knockouts.  At least MHA is doing what it can, given its availability elsewhere.

Jman knew what I was referring to 

I work at a sports bar so its confusing to kept up with this stuff

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Why do you say that? As far as I know, since this week is fall final exams and graduation all over the country, there are very few college football games this weekend. College BASKETBALL, on the other hand, well, graduation is usually in their arenas so there won't be that many but there should still be quite a few!

But of course we've still got the Heisman presentation. And for some ungodly reason Boxing after that. I won't be watching either, but I WILL be at a college basketball game (go figure) that evening and then probably a concert after that. So, I won't be watching much Toonami until later on when JoJo and Lupin are on, but I WILL be recording the shows!

On that note...

PRE-TOONAMI:

  • Steven Universe Future (TOON, 8:00 PM, 15 min.) • 0.807 million viewers (#28) • 0.44 HH (#44) • 0.23 A18-49 (#22) • 0.23 A18-34 (#15) • 0.23 A25-54 (#28)
  • Steven Universe Future (TOON, 8:15 PM, 15 min.) • 0.799 million viewers (#29) • 0.44 HH (#44) • 0.24 A18-49 (#18) • 0.25 A18-34 (#12) • 0.25 A25-54 (#24)
  • Steven Universe Future (TOON, 8:30 PM, 15 min.) • 0.837 million viewers (#24) • 0.45 HH (#42) • 0.26 A18-49 (#14) • 0.27 A18-34 (#8) • 0.26 A25-54 (#21)
  • Steven Universe Future (TOON, 8:45 PM, 15 min.) • 0.757 million viewers (#33) • 0.41 HH (#48) • 0.25 A18-49 (#17) • 0.25 A18-34 (#12) • 0.25 A25-54 (#24)
  • Bob’s Burgers (repeat) (ADSM, 9:00 PM, 30 min.) • 0.521 million viewers (#59) • 0.32 HH (#62) • 0.22 A18-49 (#23) • 0.19 A18-34 (#17) • 0.22 A25-54 (#30) • 0.06 A55+
  • Bob’s Burgers (repeat) (ADSM, 9:30 PM, 30 min.) • 0.628 million viewers (#52) • 0.39 HH (#52) • 0.29 A18-49 (#10) • 0.26 A18-34 (#11) • 0.28 A25-54 (#17) • 0.09 A55+
  • Family Guy (repeat) (ADSM, 10:00 PM, 30 min.) • 0.692 million viewers (#43) • 0.43 HH (#46) • 0.32 A18-49 (#9) • 0.28 A18-34 (#7) • 0.34 A25-54 (#10) • 0.10 A55+
  • Family Guy (repeat) (ADSM, 10:30 PM, 30 min.) • 0.811 million viewers (#27) • 0.50 HH (#32) • 0.40 A18-49 (#4) • 0.31 A18-34 (#3) • 0.43 A25-54 (#7) • 0.11 A55+

Read more: https://programminginsider.com/saturday-final-ratings-sec-championship-caps-cbs-sports-best-college-football-season-average-viewership-since-1990/

Not surprisingly, Bob's Burgers didn't build on Steven Universe Future, but Toonami did better than estimate from those decimal numbers carried out to the hundredths place indicated:

12/7/2019 - Adults 18-49
Show Viewers Retention
  TOONAMI  
MHAS4 364,000 70.96%
OPM2 280,000 76.92%
Dr. Stone 235,000 83.93%
Fire Force 196,000 83.40%
Food Wars! 186,000 94.90%
D. Slayer 185,000 99.46%
B. Clover 161,000 87.03%
JoJo5: GW 149,000 92.55%
Shippuden 169,000 113.42%
LupinPt5 150,000 88.76%
AOTS1 (R) 132,000 88.00%
AVERAGE 200,636 42/48 😵

Over 200K on average, but only just. MHA retained decently from Family Guy (estimated) in 18-49, and the rest of the night retained pretty well, though still a much sharper drop-off early than normal.

Edited by OwlChemist81
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