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The Toonami Ratings Thread 1.0 :You are on a new board


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1 hour ago, OwlChemist81 said:

You might want to link to the U.S. map...

http://www.crunchyroll.com/anime-feature/2018/02/02-1/feature-crunchyrolls-most-popular-winter-anime-by-state-us

Hmmm, Darling In The Franxx rules Georgia--interesting...

BACK to the ratings, something I noticed last week from Programming Insider I hadn't pointed out yet, I don't think:

Family Guy (ADSM, 10:00 PM, 30 min.)
– 1.078 million viewers (#27)
– 0.66 HH (#26)
– 0.42 A18-49 (#8)
– 0.52 A18-34 (#4)

Dragon Ball Super (ADSM, 10:30 PM, 30 min.)
– 0.999 million viewers (#31)
– 0.62 HH (#31)
– 0.42 A18-49 (#8)
– 0.56 A18-34 (#2)

Yes, that's right. DBS gained on Family Guy in Adults 18-34 on 1/27, but did it also happen last Saturday? We'll find out in a little while!

 

It did! 

 

http://programminginsider.com/saturday-final-ratings-nfl-honors-nbc-gets-slight-increase-last-year/

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So, in terms of ratings, DBS, DBZ Kai, and BC were all above avg. in key demos

Jojo and IBO were at or slightly above avg. in key demos.

The actual numbers aren't quite as important as seeing that green on the grid. The green means you can still command decent ad rates, regardless of actual number, since you are holding a larger share of that demo.

In particular pay attention to the M 18-49. That is what you want to see green.

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7 hours ago, brianycpht said:

Well well WELL!!!

Adult Swim PROGRAM Viewers (000) A1849 rating A1849 (000)
10:30 Dragon Ball Super 1032 0.49 631
11:00 Dragon Ball Z Kai: The Final Chapters 819 0.39 503
11:30 Black Clover 650 0.30 388
12:00a Jojo’s Bizarre Adventure: Stardust Crusaders 515 0.25 320
12:30a Mobile Suit Gundam: Iron-Blooded OrphanS 492 0.24 308
ProgrammingInsider.com
1:00a Hunter X Hunter (r) 470 0.24 305
1:30a Naruto: Shippuden (r) 469 0.23 293
2:00a Outlaw Star (r) 420 0.20 264
2:30a Space Dandy (r) 383 0.19 248
3:00a Cowboy Bebop (r) 360 0.18 230
3:30a Ghost in the Shell: 2nd Gig (r) 307 0.15 191

Averages: 538K total viewers; 2nd worst so far for 2018. HOWEVER, 335K adults 18-49, which is 2nd BEST so far for 2018! Hopefully everything can improve even more from here!

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15 hours ago, brianycpht said:

Uh oh. It turns out we can't go by that. Those numbers are all wrong. Evidence of this is when multiple sites have DBS scoring a 0.49, when this link says in that rundown it got a 0.22 in 18-49. Ditto for 18-34: we already knew from SBD it got a 0.58, not a 0.18. What's interesting is that two shows were credited in PI to have gotten a 0.58 in 18-49, but SBD shows them both getting a 0.18. What we are really getting a look at there is beyond me. It could be that PI has accidentally given us a look at some arcane demographic we didn't even know existed. Or, it could just be that they somehow got a lot of the data jumbled up, but considering that this list contains numbers that the others don't, I'm really not sure how that would be possible unless those numbers belong to reruns, just not the reruns under which they're listed.

The total viewers numbers, DO corroborate with other sites, though. And Households are a complete mystery as no one else lists them; they may be correct or not! And finally, I have no reason to doubt the Toonami grid, because it lists the same numbers (NOT 18-49 viewership) as SBD.

Edited by OwlChemist81
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1 hour ago, OwlChemist81 said:

Uh oh. It turns out we can't go by that. Those numbers are all wrong. Evidence of this is when multiple sites have DBS scoring a 0.49, when this link says in that rundown it got a 0.22 in 18-49. Ditto for 18-34: we already knew from SBD it got a 0.58, not a 0.18. What's interesting is that two shows were credited in PI to have gotten a 0.58 in 18-49, but SBD shows them both getting a 0.18. What we are really getting a look at there is beyond me. It could be that PI has accidentally given us a look at some arcane demographic we didn't even know existed. Or, it could just be that they somehow got a lot of the data jumbled up, but considering that this list contains numbers that the others don't, I'm really not sure how that would be possible unless those numbers belong to reruns, just not the reruns under which they're listed.

The total viewers numbers, DO corroborate with other sites, though. And Households are a complete mystery as no one else lists them; they may be correct or not! And finally, I have no reason to doubt the Toonami grid, because it lists the same numbers (NOT 18-49 viewership) as SBD.

I knew something was up with Rick and Morty beating Family Guy across the board. It may be wrong, but its possible it still won. I guess we’ll never know

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1 hour ago, Jman said:

Guy says Netflix made watching anime cool.

Toonami fans take issue.

 

Damn, this fool tweets a lot! Before y'all lose your heads, he IS aware of Toonami. I just don't know if he knew it was revived in 2012...

Also, I find something interesting: Toonami and Netflix actually began in the same year: 1997. Toonami did arrive 5 months and change before Netflix, though. And Netflix was NOTHING like it is today back then. It got started, of course, as a mail-delivery video system before streaming video was even a thing. Then again, you could argue that Toonami is nothing like it was in 1997 either, but at least it's always been an animated action-oriented programming block.

Edited by OwlChemist81
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19 minutes ago, OwlChemist81 said:

Damn, this fool tweets a lot! Before y'all lose your heads, he IS aware of Toonami. I just don't know if he knew it was revived in 2012...

Also, I find something interesting: Toonami and Netflix actually began in the same year: 1997. Toonami did arrive 5 months and change before Netflix, though. And Netflix was NOTHING like it is today back then. It got started, of course, as a mail-delivery video system before streaming video was even a thing. Then again, you could argue that Toonami is nothing like it was in 1997 either, but at least it's always been an animated action-oriented programming block.

SEEEEEETHING HATE

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4 hours ago, OwlChemist81 said:

I don't know how you read "seething hate" in that; I really just stated some observations and facts.

I was talking about how I hate the guy who said Netflix finally made watching anime cool. Which means I'm agreeing with you, which means we're wondering about what I'm saying for no reason.

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3 hours ago, elfie said:

I was talking about how I hate the guy who said Netflix finally made watching anime cool. Which means I'm agreeing with you, which means we're wondering about what I'm saying for no reason.

Oh, ok. Thanks for clearing that up! This forum doesn't capture quotes within quotes so I was quite confused...

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It's Tuesday, Fat Tuesday in fact, so back to the ratings:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-2-10-2018.html

Final Cable 2018 Feb 10.SAT

Total Viewers  
Show People Retention  
DBS 990,000      N/A  
DBZKFC 809,000 81.72%  
BClover 647,000 79.98%  
JoJo 529,000 81.76%  
Gundam 487,000 92.06%  
       
       
Adults 18-34
Show Rating Estimate Retention
DBS 0.56 381,000      N/A
DBZKFC 0.44 299,000 78.57%
BClover 0.35 238,000 79.55%
JoJo 0.30 204,000 85.71%
Gundam 0.28 190,000 93.33%
       
       
Adults 18-49
Show Rating Estimate Retention
DBS 0.47 603,000      N/A
DBZKFC 0.38 487,000 80.85%
BClover 0.30 385,000 78.95%
JoJo 0.26 333,000 86.67%
Gundam 0.24 308,000 92.31%
       
       
Adults 18-49  
Show     Rank Change  
DBS   #9  -7  
DBZKFC   #10  -5  
BClover   #14 +0  
JoJo   #24  -1  
Gundam   #34  -8  

As expected, the Olympics pretty much kicked Toonami's butt, and this pattern should continue for a couple more weeks, as the NBC Sports Network, which pretty much only does middling normally, balloons in viewership during this biannual international competition. JoJo's midnight timeslot and Gundam IBO's 12:30 slot DID tie with the overnight show in 18-34, but that show lasted until 3 AM. The way things usually work, the first hour of the 3-hour Olympics overnight program probably edged out JoJo and Gundam since ratings decrease throughout the night. Meanwhile, Super just got edged out by the Primetime program and Kai and Clover got beat pretty handily by the Late Night program in [adult swim]'s classic target demo.

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The top part of the block is stable with last week, which I consider cool. In fact, I was just looking through some old ASMB archives and saw that you (OwlChemist) suggested that they do special programming whenever the Olympics happen, such as movies. B|

I think it's nice that ratings have degenerated to the point where naiveté is no longer needed.

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That is true:

P2+ Last Week This Week Change
DBS 1,032,000 990,000 -42,000
DBZKFC 819,000 809,000 -10,000
BClover 650,000 647,000 -3,000
JoJo 515,000 529,000 14,000
Gundam 492,000 487,000 -5,000
    AVERAGE -9,200
A 18-34 Last Week This Week Change
DBS 0.58 0.56 -0.02
DBZKFC 0.47 0.44 -0.03
BClover 0.38 0.35 -0.03
JoJo 0.31 0.30 -0.01
Gundam 0.28 0.28 0.00
    AVERAGE -0.02
A 18-49 Last Week This Week Change
DBS 0.49 0.47 -0.02
DBZKFC 0.39 0.38 -0.01
BClover 0.30 0.30 0.00
JoJo 0.25 0.26 0.01
Gundam 0.24 0.24 0.00
    AVERAGE 0.00

With the exception of JoJo, all slots either dropped only slightly or were flat vs. last week, so the Olympics didn't do much damage. Of course, this is only the first 5 shows. We'll find out how well the other 6 did soon enough!

Edited by OwlChemist81
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Eh, not bad.

Jojo wiped itself, that's an improvement.

Oddly enough, they ran Jojo specific ads last night during Rick and Morty.

That won't matter, advertising doesn't work on anime, but I'm mildly curious as to what this coming Saturday will bring.

In any event, all shows in the yellow to green is a good thing, the more green the better, but nothing was truly terrible.

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Looks like Dragon ball super missed the Nielsen social top 5 again, but at least this time the nick shows were a factor, when they won't be in the future. here's hoping the buzz gets back up for toonami's flagship show next week. BUT I HAVE NOTICED THAT EVER SINCE NIELSEN SOCIAL ADDED INSTAGRAM, DBS HASN'T MADE THIS TOP 5:

 

 

SOCIAL CONTENT RATINGS™

Daily Top Five Series and Specials
February 10, 2018
RANK NETWORK / PROGRAM INTERACTIONS
(000)
F
I
T
1 Nickelodeon*, Nicktoons, TeenNick
Henry Danger
37
0.0 36 0.3
2 FOX News Channel
Justice With Judge Jeanine
32
4 2 25
3 Hallmark Channel
Very, Very Valentine
32
0.4 11 20
4 Nickelodeon*, Nicktoons, TeenNick
Game Shakers
25
0.1 25 0.1
5 BBC America
Planet Earth: Blue Planet II
15
1 2

12

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29 minutes ago, Ginguy said:

Eh, not bad.

Jojo wiped itself, that's an improvement.

Oddly enough, they ran Jojo specific ads last night during Rick and Morty.

That won't matter, advertising doesn't work on anime, but I'm mildly curious as to what this coming Saturday will bring.

In any event, all shows in the yellow to green is a good thing, the more green the better, but nothing was truly terrible.

They made a Jojo topical because they finally made it to Egypt and the show goes into the second sub-arc in this season.

The reason advertising doesn't work with anime is totally Toonami's fault: they do not advertise anime outside of Adult Swim PERIOD.

Edited by elfie
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I think it's more Adult Swim/Turner's fault than it is Toonami's.

Though to be fair there HAVE been exceptions to this rule, but it takes a sledgehammer of a show to do that. I do believe Samurai Jack got SCANT ad time on TBS and TNT. And, maybe Space Dandy did too. But Dragon Ball Super or any of the lesser shows which don't even get topicals? Nope.

HOWEVER, there is a new animated show coming to TBS, not [as]. And it would be interesting to see some cross-promotion between that and Adult Swim shows, if not Toonami shows. But this all said, if it were up to me, I'd be giving Gundam topicals and playing them during sci-fi shows on TNT.

Edited by OwlChemist81
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41 minutes ago, Jman said:

Black Clover continues to not be a thing and I question its lack of cancellation.

Face it, it's unlikely we'll ever see a show cancelled again. They'll probably renew BC after its 51 episode run.

I don't think they need to advertise individual shows, they need to advertise that Toonami still exists at this point. The amount of anime fans that aren't aware of Toonami's existence is staggering.

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Ya don't say...

http://programminginsider.com/saturday-final-ratings-winter-olympics-lifts-nbc-nearly-quadruple-combined-broadcast-competition/

Quick and excellent work, PI! I must admit this one caught me by surprise because I'm usually waiting until 5 PM+ for them to post. But here are the numbers:

Lead-in:

Family Guy (ADSM, 10:00 PM, 30 min.)
– 0.931 million viewers
– 0.43 A18-49

And as for Toonami:

 

Adult Swim PROGRAM Viewers (000) A1849 rating A1849 (000)
10:30 Dragon Ball Super 990 0.47 611
11:00 Dragon Ball Z Kai: The Final Chapters 809 0.38 484
11:30 Black Clover 647 0.30 391
12:00a Jojo’s Bizarre Adventure: Stardust Crusaders 529 0.26 333
12:30a Mobile Suit Gundam: Iron-Blooded Orphans 487 0.24 305
ProgrammingInsider.com
1:00a Hunter X Hunter (r) 452 0.22 280
1:30a Naruto: Shippuden (r) 423 0.21 273
2:00a Outlaw Star (r) 343 0.17 221
2:30a Space Dandy (r) 342 0.17 215
3:00a Cowboy Bebop (r) 362 0.18 237
3:30a Ghost in the Shell: 2nd Gig (r) 293 0.16 202

Averages: Total Viewers - 516,091 (2nd worst so far for 2018); Adults 18-49 - 322,909 (3rd worst so far for 2018). Well at least they stayed above 500K/300K 18-49 by a pretty wide margin. And of course, DBS was the highest-rated program on Adult Swim on Saturday night, and it's always nice to see that!

And thanks for that, Brian. We now see more clearly that DBS was tied for 4th; DBZKFC was 9th; Black Clover was 12th; JoJo was tied for 14th; and Gundam was 16th.

Edited by OwlChemist81
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4 minutes ago, Daos said:

Face it, it's unlikely we'll ever see a show cancelled again. They'll probably renew BC after its 51 episode run.

I don't think they need to advertise individual shows, they need to advertise that Toonami still exists at this point. The amount of anime fans that aren't aware of Toonami's existence is staggering.

Unfortunately getting ads where they really count (outside the network) costs more than they are willing to spend :(

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2 minutes ago, OwlChemist81 said:

Ya don't say...

http://programminginsider.com/saturday-final-ratings-winter-olympics-lifts-nbc-nearly-quadruple-combined-broadcast-competition/

Quick and excellent work, PI! I must admit this one caught me by surprise because I'm usually waiting until 5 PM+ for them to post. But here are the numbers:

Lead-in:

Family Guy (ADSM, 10:00 PM, 30 min.)
– 0.931 million viewers
– 0.43 A18-49

 

Adult Swim PROGRAM Viewers (000) A1849 rating A1849 (000)
10:30 Dragon Ball Super 990 0.47 611
11:00 Dragon Ball Z Kai: The Final Chapters 809 0.38 484
11:30 Black Clover 647 0.30 391
12:00a Jojo’s Bizarre Adventure: Stardust Crusaders 529 0.26 333
12:30a Mobile Suit Gundam: Iron-Blooded Orphana 487 0.24 305
ProgrammingInsider.com
1:00a Hunter X Hunter (r) 452 0.22 280
1:30a Naruto: Shippuden (r) 423 0.21 273
2:00a Outlaw Star (r) 343 0.17 221
2:30a Space Dandy (r) 342 0.17 215
3:00a Cowboy Bebop (r) 362 0.18 237
3:30a Ghost in the Shell: 2nd Gig (r) 293 0.16 202

Averages: Total Viewers - 516,091 (2nd worst so far for 2018); Adults 18-49 - 322,909 (3rd worst so far for 2018). Well at least they stayed above 500K/300K 18-49 by a pretty wide margin. And of course, DBS was the highest-rated program on Adult Swim on Saturday night, and it's always nice to see that!

And thanks for that, Brian. We now see more clearly that DBS was tied for 4th; DBZKFC was 9th; Black Clover was 12th; JoJo was tied for 14th; and Gundam was 16th.

It looks even better when you take out things that didn’t even air in Toonami. 

Its cool we are seeing how Two and a Half Men is doing since it’s treated as a premiere right now and is one of the things actually going head to head with the block!

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1 hour ago, OwlChemist81 said:

I think it's more Adult Swim/Turner's fault than it is Toonami's.

Though to be fair there HAVE been exceptions to this rule, but it takes a sledgehammer of a show to do that. I do believe Samurai Jack got SCANT ad time on TBS and TNT. And, maybe Space Dandy did too. But Dragon Ball Super or any of the lesser shows which don't even get topicals? Nope.

HOWEVER, there is a new animated show coming to TBS, not [as]. And it would be interesting to see some cross-promotion between that and Adult Swim shows, if not Toonami shows. But this all said, if it were up to me, I'd be giving Gundam topicals and playing them during sci-fi shows on TNT.

I see adds for Final Space on Toonami! Why not the other way too!?!?

Hell I hope they run FLCL ads on other places.

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43 minutes ago, OwlChemist81 said:

Ya don't say...

http://programminginsider.com/saturday-final-ratings-winter-olympics-lifts-nbc-nearly-quadruple-combined-broadcast-competition/

Quick and excellent work, PI! I must admit this one caught me by surprise because I'm usually waiting until 5 PM+ for them to post. But here are the numbers:

Lead-in:

Family Guy (ADSM, 10:00 PM, 30 min.)
– 0.931 million viewers
– 0.43 A18-49

And as for Toonami:

 

Adult Swim PROGRAM Viewers (000) A1849 rating A1849 (000)
10:30 Dragon Ball Super 990 0.47 611
11:00 Dragon Ball Z Kai: The Final Chapters 809 0.38 484
11:30 Black Clover 647 0.30 391
12:00a Jojo’s Bizarre Adventure: Stardust Crusaders 529 0.26 333
12:30a Mobile Suit Gundam: Iron-Blooded Orphana 487 0.24 305
ProgrammingInsider.com
1:00a Hunter X Hunter (r) 452 0.22 280
1:30a Naruto: Shippuden (r) 423 0.21 273
2:00a Outlaw Star (r) 343 0.17 221
2:30a Space Dandy (r) 342 0.17 215
3:00a Cowboy Bebop (r) 362 0.18 237
3:30a Ghost in the Shell: 2nd Gig (r) 293 0.16 202

Averages: Total Viewers - 516,091 (2nd worst so far for 2018); Adults 18-49 - 322,909 (3rd worst so far for 2018). Well at least they stayed above 500K/300K 18-49 by a pretty wide margin. And of course, DBS was the highest-rated program on Adult Swim on Saturday night, and it's always nice to see that!

And thanks for that, Brian. We now see more clearly that DBS was tied for 4th; DBZKFC was 9th; Black Clover was 12th; JoJo was tied for 14th; and Gundam was 16th.

What da fuck!?

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5 minutes ago, Daos said:

Wulin warriors after 2 episodes. I don't know how bad the ratings were but they must have sucked some massive balls.

That was pre-revival. Post-revival Toonami has never cancelled a run mid-series except for reruns, unless you count the fact that they STILL haven't aired Neon Genesis Evangelion 3.33 yet, or that Kill la Kill's last OVA episode never aired, which seems bizarre because we got both OVA episodes of Lupin the 3rd Part IV, but that was actually the first time we've seen OVA episodes air on [as] since Durarara!!, which was similar to KLK since that last episode was a bit of an epilogue.

Not airing the AOT OVAs and subjecting the country to Mikasa "Abdomen" was a miscalculation, though!

Edited by OwlChemist81
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2 minutes ago, Daos said:

Oh and One Piece, but that was probably more to do with the cost of airing it. The ratings weren't that bad.

Oh yeah, that is the sole exception so far. Not finishing one show in a 5+ year run so far is a pretty good track record though!

Cancelling Hunter x Hunter or DBZ Kai in their final arcs would just be cruel at this point. I think the most likely show to get the One Piece treatment would be Shippuden, but I can't even see that happening unless it were to be flat-out replaced by Boruto.

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2 hours ago, OwlChemist81 said:

I think it's more Adult Swim/Turner's fault than it is Toonami's.

Though to be fair there HAVE been exceptions to this rule, but it takes a sledgehammer of a show to do that. I do believe Samurai Jack got SCANT ad time on TBS and TNT. And, maybe Space Dandy did too. But Dragon Ball Super or any of the lesser shows which don't even get topicals? Nope.

HOWEVER, there is a new animated show coming to TBS, not [as]. And it would be interesting to see some cross-promotion between that and Adult Swim shows, if not Toonami shows. But this all said, if it were up to me, I'd be giving Gundam topicals and playing them during sci-fi shows on TNT.

It’s a cost vs. benefit thing. Taking ad space away on their own networks hurts them a little but outside the networks probably costs more than what they think the minimum return would be. Toonami’s strategy has always seemed to get shows as cheap as possible for minimal promotion for the most profit. If they started running ads all over the place outside the network,it’s more money spent and could put the block in the red.

That being said it would be great if the distributors could promote the shows a little more via banners/YouTube in places where anime fans go. For instance, there was an ad for Lupin at the recent screening of Castle and it said episodes where airing dubbed on Toonami. No one had no idea in the audience there was a new show and it was airing on TV here. It would be to the distributors advantage to promote since it would increase awareness of their product and their pockets for advertising are probably deeper than ToonamisToonami’s

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37 minutes ago, Daos said:

Oh and One Piece, but that was probably more to do with the cost of airing it. The ratings weren't that bad.

Oh right. I suppose I stand corrected, but with the added footnote of One Piece being 99.9% impossible to completely catch up to the Japanese airing.

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51 minutes ago, OwlChemist81 said:

That was pre-revival. Post-revival Toonami has never cancelled a run mid-series except for reruns, unless you count the fact that they STILL haven't aired Neon Genesis Evangelion 3.33 yet, or that Kill la Kill's last OVA episode never aired, which seems bizarre because we got both OVA episodes of Lupin the 3rd Part IV, but that was actually the first time we've seen OVA episodes air on [as] since Durarara!!, which was similar to KLK since that last episode was a bit of an epilogue.

Not airing the AOT OVAs and subjecting the country to Mikasa "Abdomen" was a miscalculation, though!

Lupin's case was probably because they got the "international version", which had all the episodes by default. It speaks more to that than the Japanese broadcast turning random episodes into OVAs.

Also, regarding unfinished shows, don't forget Roberta's Blood Trail.

Edited by Blatch
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13 minutes ago, Blatch said:

Lupin's case was probably because they got the "international version", which had all the episodes by default. It speaks more to that than the Japanese broadcast turning random episodes into OVAs.

Also, regarding unfinished shows, don't forget Roberta's Blood Trail.

That would be Kill la Kill's situation times 5.

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8 hours ago, Jman said:

Black Clover continues to not be a thing and I question its lack of cancellation.

As long as nothing airing after Black Clover beats it they probably won't even move it later unless they get a big show to air at 11:30pm. That's just how it goes.

Edited by Sketch
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3 hours ago, Sketch said:

As long as nothing airing after Black Clover beats it they probably won't even move it later unless they get a big show to air at 11:30pm. That's just how it goes.

From a ratings standpoint... it doesn't make sense to cancel BC and take that loss for something you already paid for.

My argument would be... that having BC on Toonami is bad for Toonami. It's bad to have your brand associated with low quality crap. It creates the perception that your entire block is like that,  it hurts the entire block over the long run..... and that perception will continue long after BC has finished airing. That's why it should be canceled.

The ratings could drop 50 percent and it wouldn't get cancelled, just moved down. It will never be cancelled due to ratings.

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