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Toonami Unevenedge Ratings Discussion 3.0: Let The Good Times Roll!!!!!


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1 hour ago, OwlChemist81 said:

So what have we learned this year? Marathons may NOT be necessary on Memorial Day Weekend and Labor Day weekend after all, but no matter when the 4th of July is, not running a marathon on the closest weekend (unless it falls on a Wednesday; somehow that worked out alright last year) seems to be a mistake. And next year, the 4th of July ITSELF actually falls on a Saturday, so not running a marathon then would be incredibly stupid to the point of being asinine.

But back to Memorial Day and Labor Day, normal lineups on those 2 days were successful. On Memorial Day, Toonami's average was the 2nd highest of the 6-week period in which MHA kicked it off at 10:30 PM and actually the HIGHEST over that time period in Adults 18-49. And as for this past Labor Day weekend, while we don't know how 3 shows did just yet, Toonami just shrugged off College Football, a mass shooting in Texas, and a freaking HURRICANE to land all SIX of its eligible shows before 3 AM in the Top 25 and even its 2 eligible shows AFTER 3 AM in the Top 50! Now THAT'S ratings success!!

 

 

At the end of the day, I think they are trying to stay current and not fall further behind the simulcasts. If they have to take a little hit on the 4th of July, so be it. The long game is what’s important. We can’t do things the old way anymore

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How about some more numbers, ya butt monkeys?? The other 3 shows came in:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-8-31-2019.html

"Adult Swim’s line-up performed as follows: DRAGON BALL at 0.36 and 0.12/323K & 0.14/337K compared to 0.33 and 0.1/293K & 0.13/306K, GEN LOCK up 0.03 to 0.23, DR STONE up 0.03 to 0.21, FIRE FORCE up 0.03 to 0.20, FOOD WARS up 0.05 to 0.19, BLACK CLOVER up 0.02 to 0.17/315K, BORUTO up 0.04 to 0.17, NARUTO up 0.04 to 0.15/277K, MOBILE SUIT GUNDAM up 0.03 to 0.17, LUPIN THE 3RD up 0.02 to 0.15, and MY HERO ACADEMIA down 0.01 to 0.14/275K."  

8/31/2019 - Total Viewers
Show Viewers Retention
DBZ Kai 323,000  
DBS (R)  337,000 104.33%
  TOONAMI  
DBS (P) 746,000  
Gen:LOCK 463,000 62.06%
Dr. Stone 419,000 90.50%
FireForce 382,000 91.17%
FoodWars! 349,000 91.36%
B. Clover 315,000 90.26%
Boruto 296,000 93.97%
Shippuden 277,000 93.58%
Gundam 301,000 108.66%
LupinPt5 278,000 92.36%
MHA (R)  275,000 98.92%
AVERAGE 372,818 #21 of 35 🙂

We don't yet know for sure, because the Programming Insider report hasn't come out yet, but by my estimation from averages, this lineup was #12 out of 35 for the year in 18-49, but that may change based on which side of "average" the hundredths figures above ended up. If they all averaged over 3K greater, then it cracked the Top 10!

Also, if you were curious about the Steven Universe movie...

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-9-2-2019.html

1572K in total viewers makes it the most successful thing CN has aired all year. I guess we'll never know if FOX reruns on [as] have topped that, but so far the highest-rated original in total viewers in 2019 is Dragon Ball Super on 3/23 at 895K. As for 18-49, that would be another DBS on 2/16 at 551K, a 0.43, and in 18-34 there were 2 weeks (2/16 and 5/11) where DBS pulled a 0.48 (~326K). Steven Universe: The Movie only did 0.04 better than all those other demographics respectively!

In fact, believe it or not, last week's DBS actually tied with SUTM in 25-54!!

Edited by OwlChemist81
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So it's after midnight on Monday, technically Tuesday, and we should know how this past weekend's block did in the ratings, but something still seems a little unfinished. I wonder what it could be...

https://programminginsider.com/saturday-final-ratings-abc-dominates-with-the-return-of-saturday-night-football/

8/31/19 - Adults 18-49
Show Viewers Retention
DBZ Kai 154,000  
DBS (R)  179,000 116.23%
  TOONAMI  
DBS (P) 468,000 114.15%
Gen:LOCK 299,000 63.89%
Dr. Stone 273,000 91.30%
FireForce 253,000 92.67%
FoodWars! 241,000 95.26%
B. Clover 223,000 92.53%
Boruto 219,000 98.21%
Shippuden 190,000 86.76%
Gundam 216,000 113.68%
LupinPt5 195,000 90.28%
MHA (R)  187,000 95.90%
AVERAGE 251,273 12 of 35 😎

12th place, just as I predicted!

But how will 9/7/19 do? Find out in the morning!!!

Edited by OwlChemist81
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Well, the first 2 hours stayed about the same or got slightly stronger, but the back half kinda crashed:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-9-7-2019.html

Final-Cable-2019-Sep-07-SAT.png

Well, 7 shows out of 8 made the Top 50, with gen:LOCK cracking the Top 10 for the first time, and Gundam hanging on for dear life at #49, but Lupin III Part 5 started "EPISODE III" with a thud, checking in at #58 with 224K total viewers and a 0.11 in Adults 18-49. That's also 2 weeks in a row for Dragon Ball Super to crack 700K, and 5 weeks out of the last 7 it's managed to do that, so it's a shame it's nearing its end...

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4 hours ago, Jman said:

Ok, maybe gen:Lock has a future season 2 despite Toonami’s craptastic promotion. 

And Gundam really deserves a better time slot.  And a proper adaptation of The Origin.  Not bad for a two year old OVA available just about everywhere.

What do you mean "a proper adaptation of the Origin?" Is that not what this is? Is it's because there have been lots of scenes cut from the first 5 OVAs to make the 13-episode series length? I wonder what replaced it in its timeslot on August 19th in Japan? If only it could have gotten 3 TV episodes for the first 5 OVAs too instead of just 2, it would have been a full summer cour series and been replaced in October instead.

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Not sure why it took until Wednesday morning for the update of this page that includes Black Clover, Shippuden, and MHA, but here ya go:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-9-7-2019.html

"Adult Swim’s line-up performed as follows:   DRAGON BALL at 0.38 and 0.13/331K & 0.13/287K compared to last week’s 0.36 and 0.12/323K & 0.14/337K , GEN LOCK up 0.02 to 0.25, DR STONE steady at 0.21, FIRE FORCE down 0.01 to 0.19, FOOD WARS down 0.02 to 0.17, BLACK CLOVER down 0.03 to 0.14/259K, BORUTO down 0.03 to 0.14, NARUTO down 0.03 to 0.12/241K, MOBILE SUIT GUNDAM down 0.05 to 0.12 LUPIN THE 3RD down 0.04 to 0.11, and MY HERO ACADEMIA down 0.03 to 0.11/221K."

So, plugging in those holes, we now have:

9/7/2019 - Total Viewers
Show Viewers Retention
DBZ Kai 331,000  
DBS (R)  287,000 86.71%
  TOONAMI  
DBS (P) 764,000  
Gen:LOCK 452,000 59.16%
Dr. Stone 400,000 88.50%
FireForce 349,000 87.25%
FoodWars! 299,000 85.67%
B. Clover 259,000 86.62%
Boruto 267,000 103.09%
Shippuden 241,000 90.26%
Gundam 233,000 96.68%
LupinPt5 224,000 96.14%
MHA (R)  221,000 98.66%
AVERAGE 337,182 29 of 36 😐

Boruto actually grew over Black Clover for once, but I assume that'll be a thing of the past once we get to the early 90's of BC? Both shows' current arcs have been pretty lackluster but this time Gundam failed to steal the show and MHA's rerun is starting to lose its magic as an anchor show.

Oh look, THIS also came in:

https://programminginsider.com/saturday-final-ratings-serena-williams-loss-to-bianca-andreescu-on-espn-posts-most-watched-u-s-open-tennis-womens-final-in-five-years/

9/7/19 - Adults 18-49
Show Viewers Retention
DBZ Kai 167,000  
DBS (R)  167,000 100.00%
  TOONAMI  
DBS (P) 493,000 109.80%
Gen:LOCK 323,000 65.52%
Dr. Stone 273,000 84.52%
FireForce 250,000 91.58%
FoodWars! 214,000 85.60%
B. Clover 185,000 86.45%
Boruto 187,000 101.08%
Shippuden 158,000 84.49%
Gundam 160,000 101.27%
LupinPt5 140,000 87.50%
MHA (R)  137,000 97.86%
AVERAGE 229,091 18 of 36 🙂
Edited by OwlChemist81
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With Netflix trying to pass yet another non-anime off as “anime” (Seis Manos, which eschews being Japanese for having a pretty high profile cast including Danny Trejo and Mike Colter, AKA TV’s Luke Cage) DeMarco has a pretty good ad campaign set up for him.

”You want anime?  No, REAL anime.  Well Toonami has been bringing you the best REAL anime (and action cartoons) since 1997. And while we strive to bring you the best action cartoons from across the planet, we’ll never pass off something inauthentic as anime.  Because our fans demand better.  And till the sun rises on a world without Toonami, we’re still the original and the best.  Toonami - Building you a better cartoon show.”

The problem with that is DeMarco has (for admittedly good reason) actively avoided any type of ad that could be construed as saying anime > other cartoons, and even knocking Netflix for passing non-anime off as anime might lean too far into that weeb superiority complex for his taste.

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Technically gen:LOCK isn't an "anime" though...

I just rewatched the August 30th edition of Pre-Flight, which included Episode 5 of gen:LOCK, and Gill hinted at some sort of announcement regarding gen:LOCK coming up soon--I wonder what that could be?

Are they really gonna air Episode 8 (the finale) uncut and commercial free?

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5 hours ago, Jman said:

With Netflix trying to pass yet another non-anime off as “anime” (Seis Manos, which eschews being Japanese for having a pretty high profile cast including Danny Trejo and Mike Colter, AKA TV’s Luke Cage) DeMarco has a pretty good ad campaign set up for him.

”You want anime?  No, REAL anime.  Well Toonami has been bringing you the best REAL anime (and action cartoons) since 1997. And while we strive to bring you the best action cartoons from across the planet, we’ll never pass off something inauthentic as anime.  Because our fans demand better.  And till the sun rises on a world without Toonami, we’re still the original and the best.  Toonami - Building you a better cartoon show.”

The problem with that is DeMarco has (for admittedly good reason) actively avoided any type of ad that could be construed as saying anime > other cartoons, and even knocking Netflix for passing non-anime off as anime might lean too far into that weeb superiority complex for his taste.

send that to him and ask him to read it on Pre-Flight, with feeling!

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It's Tuesday afternoon, and we've got a ratings update:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-9-14-2019.html

Final-Cable-2019-Sep-14-SAT.png

Lupin's back in the Top 50, and most shows actually did a tick or two better, but Dragon Ball Super was down 0.05. Stronger Football competition, I guess?

Dr. Stone beat gen:LOCK, and Gundam: The Origin (Red Comet) edged out Boruto. Tell me again which mecha show is underperforming?

Hopefully the 11:30 timeslot's next occupant won't be as much of a stinker as the last 2 have been.

Edited by OwlChemist81
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Looks like gen:Lock was down this week, not that it matters, given what hit today (alleged siphoning of funds, the show’s creator being such a tyrant that the rank and file allegedly refuse to work on the series any more).

Should have gotten Shield Hero instead...

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2 hours ago, PokeNirvash said:

The only anime I'm watching this season right from the get-go (because SAO will obviously come to Toonami soon) is Kabukicho Sherlock, so all I can say is it once again feels good to be in the minority.

... NEVER. Heard of this.

Also on another topic, I never get my news from a Youtube channel run by one amateur creator.

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Get excited--I've got more numbers!!!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-9-14-2019.html

"Adult Swim’s line-up performed as follows:   DRAGON BALL at 0.33 and 0.09/314K & 0.11/270K compared to 0.38 and 0.13/331K & 0.13/287K, GEN LOCK down 0.06 to 0.19, DR STONE down 0.02 to 0.19, FIRE FORCE down 0.01 to 0.18, FOOD WARS down 0.01 to 0.16, BLACK CLOVER up 0.01 to 0.15/294K, BORUTO steady at 0.14, NARUTO up 0.03 to 0.15/292K, MOBILE SUIT GUNDAM up 0.03 to 0.15, LUPIN THE 3RD up 0.02 to 0.13, and MY HERO ACADEMIA up 0.02 to 0.13/237K."

And so now that we know all the shows' total viewers, I can post this:

9/14/2019 - Total Viewers
Show Viewers Retention
DBZ Kai 314,000  
DBS (R)  270,000 85.99%
  TOONAMI  
DBS (P) 687,000  
Gen:LOCK 396,000 57.64%
Dr. Stone 409,000 103.28%
FireForce 349,000 85.33%
FoodWars! 318,000 91.12%
B. Clover 294,000 92.45%
Boruto 280,000 95.24%
Shippuden 292,000 104.29%
Gundam 264,000 90.41%
LupinPt5 236,000 89.39%
MHA (R)  237,000 100.42%
AVERAGE 342,000 28 of 37

That total viewers average is about 5K higher than last week. As for 18-49, the shows' average was lower, but the base was higher. All of the 2nd half shows with the exception of Boruto did better than last week, and none were under 0.13. That's pretty good!

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More numbers, pendejos:

https://programminginsider.com/saturday-final-ratings-48-hours-on-cbs-returns-with-its-most-watched-edition-in-six-months/

9/14/19 - Adults 18-49
Show Viewers Retention
DBZ Kai 115,000  
DBS (R)  141,000 122.61%
  TOONAMI  
DBS (P) 431,000 105.12%
Gen:LOCK 246,000 57.08%
Dr. Stone 249,000 101.22%
FireForce 227,000 91.16%
FoodWars! 209,000 92.07%
B. Clover 194,000 92.82%
Boruto 186,000 95.88%
Shippuden 193,000 103.76%
Gundam 191,000 98.96%
LupinPt5 170,000 89.01%
MHA (R)  167,000 98.24%
AVERAGE 223,909 21 of 37

Dear Lord, what the hell did CN air that tanked the 18-34 ratings THAT badly? At least 18-49s didn't suffer that much, but still the Power Hour was definitely a loser to the later shows in Toonami this week, and that's probably how it should be. And oh yeah, DBS beat Family Guy in all known demographics! Too bad the former is down to only 3 episodes!

In other, sad news, Ric Ocasek of The Cars died over the weekend. Those "Good Times Roll" no more.

Edited by OwlChemist81
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Welp, gen:LOCK ended its run on Toonami with a bit of a THUD in Adults 18-34, casting hope for a Season 2 a bit further into doubt:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-9-21-2019.html

Final-Cable-2019-Sep-21-SAT.png

Just missed at #52 was "Mobile Suit Gundam: Red Comet" with 235k/0.13 18-49, and at #68 was Lupin III Part 5 with 208k/0.10 18-49

While its retention of Dragon Ball Super's audience in total viewers and adults 18-49 were both pretty abysmal at 59.5% and 57.0% respectively, that for 18-34 was a level even worse than that. With a drop of a full 0.2 from 0.36 to 0.16, and from an estimated 245k adults 18-34 to just 109k, the audience plunged to only 44.5%. That's not a good omen if you were banking on Toonami co-producing a 2nd season.

Also, this is the first time nothing after 3 AM has made the Top 50 since August 10th, when the earliest show to make it was Food Wars. Thus, Boruto's streak has continued into a 6th week, while Gundam's ends at 5 weeks. I guess it's pretty impressive that a network managed to get a show at 3 AM on the Top 50 for 5 consecutive weeks (and 7 total over the course of its run)!

Edited by OwlChemist81
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Now now, we're not sure about that. I'm sure when all the data comes in (from Programming Insider) it will reveal that gen:LOCK actually performed quite a bit better than AOT Season 3. In fact, we DO have an idea:

AOTS3 (not counting Episode #57 rerun) average: 377,700 total viewers; 234,300 adults 18-49; and 125,800 adults 18-34 (estimated)

gen:LOCK average: 413,250 total viewers (+9.4%); 270,625 adults 18-49 (episode 8 estimated; +15.5%); and 149,625 adults 18-34 (estimated; +18.9%)

Is that enough for a Season 2 in this day and age? Who knows...

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FUN FACT: A while ago on /co/'s Toonami general, literally a day before gen:LOCK was announced, some anon LARPing as an [as] insider claimed that everyone at Williams Street thought airing gen:LOCK was a horrible idea, with two exceptions: Demarco and Lazzo. The former because he wants Western animation on the block really bad, and the latter because he liked how cheap it was.

I'm not saying I believe it, what with how he was obviously playing to the collective's general fears and dislikes with his responses, but it's something to think about.

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3 hours ago, Ginguy said:

I wouldn't be so sure, after all we have seen DeMarco say ratings don't matter as much, and we have seen him squander resources on shows no one wanted just to satisfy his whims.

 

 

Acquiring a completed show is a lot cheaper than making one from scratch and having all those celebrities do voice work.

Edited by Jman
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17 hours ago, Daos said:

44.5 percent retention? That has to be a record.

From what I can see in terms of 18-34, it sure is, at least for known 18-34 ratings since the beginning of 2018.

It just edged out the previous lowest 11-11:30 retention percentage, 47.3%, occurring on August 3rd--the night gen:LOCK premiered. What's interesting is the other 6 episodes averaged a fairly respectable 64.4%, and that beats out AOTS3's 61.3%. So why were the first episode and the last duds? Did viewers in the young adult demographic already KNOW these episodes would be cut for time, enough to make such a large dent in viewership? And if that's the case, wouldn't a world premiere of a 2nd season pretty much negate those effects entirely?

But I digress. We got more NUMBERS to talk about!

https://programminginsider.com/saturday-final-ratings-georgia-vs-notre-dame-is-most-watched-college-football-game-on-cbs-since-2013/

9/21/2019 - Total Viewers
Show Viewers Retention
DBZ Kai 309,000  
DBS (R)  241,000 77.99%
  TOONAMI  
DBS (P) 682,000  
Gen:LOCK 406,000 59.53%
Dr. Stone 371,000 91.38%
FireForce 343,000 92.45%
FoodWars! 319,000 93.00%
B. Clover 304,000 95.30%
Boruto 272,000 89.47%
Shippuden 240,000 88.24%
Gundam 235,000 97.92%
LupinPt5 208,000 88.51%
MHA (R)  223,000 107.21%
AVERAGE 327,545 32 of 38
     
9/21/19 - Adults 18-49
Show Viewers Retention
DBZ Kai 141,000  
DBS (R)  128,000 90.78%
  TOONAMI  
DBS (P) 448,000 109.27%
Gen:LOCK 265,000 59.15%
Dr. Stone 221,000 83.40%
FireForce 198,000 89.59%
FoodWars! 192,000 96.97%
B. Clover 183,000 95.31%
Boruto 166,000 90.71%
Shippuden 144,000 86.75%
Gundam 163,000 113.19%
LupinPt5 135,000 82.82%
MHA (R)  157,000 116.30%
AVERAGE 206,545 32 of 38

NO premiere show gained on the one before it in Total Viewers (MHA's rerun DID, oddly enough), which is unfortunate but fortunately also quite rare, and in 18-49, it turns out DBS, Gundam, and MHA all gained on their lead-ins.

I'm willing to bet next week's DBS marathon has no show below 300K total viewers or 200K 18-49, but then again, the rerun isn't performing that well in the power hour. I guess we'll see...

Edited by OwlChemist81
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If cost cutting and co-promotion is the name of the game, then honestly, Shield Hero and Konosuba are easy choices.  Crunchyroll is part of the committees.  Hell, Shield Hero getting two new seasons was the biggest news out of their own convention.  And neither went over budget or got accused of its creator stealing money from other productions.

SAO is inevitable but at least the live action is MIA.

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12 hours ago, Daos said:

Manga/Light Novel success =/= anime success.

I'm thinking Season 2 of SAO-A replaces Demon Slayer, but it COULD replace another show and show up earlier.

Now that full 18-49 numbers are in, the actual growth in gen:LOCK at 11:30 over AOTS3 Part 2 is 15.98% if you also consider the midnight premiere of the next-to-last episode of the latter. (My math in the previous post on this topic DID.)

Edited by OwlChemist81
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2 hours ago, Daos said:

Look at all these hot properties! Toonami will surely be airing at least one of these right? Surely... right?

You're being too greedy. I want KonoSuba! on this block as much as the next guy, but I also think Toonami is doing well enough with airing hot properties while they're still fresh. Dr. Stone, Fire Force, Demon Slayer soon to come... and the ratings have been holding up.

Really, I just want to know why CR is dragging their feet with KonoSuba!, since the English dub took ages to come out and is still on Season 1, whereas the foreign dubs of it are past that. And we still have no news of a home video release. Heck, the movie is being screened in America soon, and how can we expect that to be shown dubbed when S2 is nowhere in sight? It boggles my mind. 🤔

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11 hours ago, Daos said:

That's like 90 percent of what Toonami runs.

8 shows out of 11 =/= 90%.

It's only 72.7%, and on October 12th, that fraction officially falls to 7/11, or 63.6%, at the highest. I guess even if they do get MHA S4 that night THAT wouldn't even count as not one though!

Edited by OwlChemist81
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15 hours ago, Daos said:

That's like 90 percent of what Toonami runs.

I’m talking more about things that are fully available and complete, not stuff that may be a little ahead on streaming. With that, you still are kind of getting fresh content. But with a show like SH, it’s been done and you could go watch the whole thing. I just think they are better getting current season stuff.

Even airing the dub when the sub has been done for awhile (Jojo, HxH) doesn’t yield good results. Demon Slayer will have a bit of this problem as well

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So will One-Punch Man Season 2, theoretically. But the first season did straight-up gangbusters so I have pretty high hopes.

If OPMS2 is at 11 and DS at 11:30, we'll have dub premieres in the first hour for shows that have been out for a while, followed by shows that are much newer but dubs aren't premiering on Toonami in the second hour.

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