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The Toonami Ratings Thread 1.0 :You are on a new board


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http://programminginsider.com/saturday-final-ratings-celtics-cavaliers-game-3-on-espn-draws-most-viewed-non-elimination-nba-conference-final-telecast-on-a-saturday-in-nine-years/

Yeah, DBS won the night EASILY. 108% retention in total viewers over Family Guy, and record retention in adults 18-49! Too bad the valley between it and everything else is just so huge...

Adult Swim PROGRAM Viewers (000) A1849 rating A1849 (000)
10:30 Dragon Ball Super 876 0.45 575
11:00 Dragon Ball Z Kai: The Final Chapters 686 0.34 442
11:30 My Hero Academia (r) 554 0.26 336
12:00a Fooly Cooly (r) 485 0.24 309
12:30a Jojo’s Bizarre Adventure: Stardust Crusaders 482 0.24 312
1:00a Hunter X Hunter (r) 480 0.24 313
ProgrammingInsider.com
1:30a Black Clover (r) 440 0.22 287
2:00a Naruto: Shippuden (r) 415 0.21 273
2:30a Space Dandy (r) 361 0.19 242
3:00a Cowboy Bebop (r) 333 0.17 216
3:30a Ghost In Shell: 2nd Gig (r) 327 0.16 206

Oh, look. They got the times wrong. Wonder if that's right, then? If so, then the ratings might actually be for the half-hour and not necessarily the show, but I guess we'll never really know for sure.

5/19/18 - Adults 18-49
Show Total Viewers Adults 18-49
Family Guy 448,000  
DBS 575,000 128.35%
DBZKFC 442,000 76.87%
MHA 336,000 76.02%
FLCL 309,000 91.96%
JoJo 312,000 100.97%
BClover 313,000 100.32%
HxH 287,000 91.69%
Shippuden 273,000 95.12%
Dandy 242,000 88.64%
Bebop 216,000 89.26%
GITS 206,000 95.37%
AVERAGE 318,739 12th

Assuming they're right, and with the same formula used to calculate total viewer average, that average is still better than last week's in 18-49, and 12th so far for the year, still just barely below average. But if Dragon Ball Super continues to be a Superstar and with new World Premiere FLCL coming in at Midnight in 2 weeks, we might have a big shakeup here!

Edited by OwlChemist81
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the ratings for everything after MHA are likely wrong. wonder what nielsen has as airing at 4 and 4:30. as i recall they messed up Shelter/Kai in 2016, reported The Cleveland Show at 3:30 instead of American Dad! in 2015 when that changed, misreported the time of the Avey Tare music video last year which messed up some of Bebop's time slots. even though it wasn't scheduled, The Voidz music video messed up some of that night's time slots and since it had a content rating it should be considered programming. last week's Alpaca Alien Pacalien shorts didn't mess up any slots but was given a content rating, though just like The Voidz didn't appear on the schedule.

so just like the bebop marathon where 12-2:30's numbers are meaningless, 12-5 this night is too.

Edited by korosu
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You're not wrong, and we really don't know, and I doubt we ever will. One of two things are amiss here:

  • The times are wrong and the ratings for each slot are right, or
  • The times are right but the shows are wrong--i.e.; FLCL's reported ratings are only for the first 2/3 of FLCL; JoJo's reported ratings are for the last 3rd of FLCL and the first half of JoJo; HxH's ratings are for the last half of JoJo and the first half of HxH; etc.

Either way, it really makes very little difference. That tiny distinction changes the averages by about 400 viewers, which of course makes them statistically equivalent since the thousands digit is the number of significant figures.

 

Edited by OwlChemist81
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The continuing decline of CN in ratings across the board forcing them to get cheap ass programming as cheap as possible (see this Thundercats Roar nonsense using super cheap animation to get a massive quantity out quickly in a similar manner to TT Go) is reflected further in what companies are paying for.

Yesterday, WWE got Fox to buy the rights to SmackDown for a massive $1 billion (yes, Billion with a B) over five years in addition to NBC tripling their current pay to keep Monday Night Raw On USA Network.

Not to be outdone, their legitimate sports counterparts, the UFC, signed an exclusive deal with ESPN to be on their networks and online service for $1.5 billion over 5 years.

In both cases, companies are investing massive amount of capital in live sports both real and fake, while ESPN is going the extra mile to bolster their online exclusive content to stay relevant.

Meanwhile ratings across the whole of Cartoon Network are in free fall.

 

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Maybe Sports Network would benefit if they actually aired SCORES. :/

I choose to be optimistic and see this as a good shift in trends. As long as companies make the right decisions, they can find a profit in migrating 100% to streaming.

Edited by elfie
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1 hour ago, Jman said:

The continuing decline of CN in ratings across the board forcing them to get cheap ass programming as cheap as possible (see this Thundercats Roar nonsense using super cheap animation to get a massive quantity out quickly in a similar manner to TT Go) is reflected further in what companies are paying for.

Yesterday, WWE got Fox to buy the rights to SmackDown for a massive $1 billion (yes, Billion with a B) over five years in addition to NBC tripling their current pay to keep Monday Night Raw On USA Network.

Not to be outdone, their legitimate sports counterparts, the UFC, signed an exclusive deal with ESPN to be on their networks and online service for $1.5 billion over 5 years.

In both cases, companies are investing massive amount of capital in live sports both real and fake, while ESPN is going the extra mile to bolster their online exclusive content to stay relevant.

Meanwhile ratings across the whole of Cartoon Network are in free fall.

Who was airing Smackdown before?  I used to watch RAW every week with my friends in college but I never bothered with Smackdown.

If anything, decreased ratings across the board for Cartoon Network just means that we don't need to worry so much about ratings for Toonami anymore.  I still want them to be good, mind you, but we don't need to enter red alert mode when we've had two sub-par weeks in a row.

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On 5/23/2018 at 8:01 PM, CaptainStarwind said:

Who was airing Smackdown before?  I used to watch RAW every week with my friends in college but I never bothered with Smackdown.

If anything, decreased ratings across the board for Cartoon Network just means that we don't need to worry so much about ratings for Toonami anymore.  I still want them to be good, mind you, but we don't need to enter red alert mode when we've had two sub-par weeks in a row.

SmackDown was also on USA Network for about two years.  Before that it aired on SyFy of all places.

This splits the roster in half between two networks but dramatically increases said rosters value.

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All things considered, this really isn't that bad:

http://programminginsider.com/saturday-final-ratings-rockets-warriors-nba-western-conference-finals-game-6-on-tnt-peaks-to-nearly-12-million-viewers/

Don't get me wrong: once I crunch the numbers, it's probably gonna be worse than the Bebop marathon, but we'll see...

Edited by OwlChemist81
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On the other end of the spectrum, it's probably safe to say that FLCL Progressive commercial that aired during the NBA playoff Game 7 on Monday night had more eyeballs on it than anything else Toonami has produced thus far!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-5-28-2018.html

OVER 14 MILLION were watching! I really hope this translates into decent numbers this weekend!

Edited by OwlChemist81
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Nah, these are just bad. But that's okay. :$

I feel like airing the promos during big sporting events is something Turner should have done by now, at least for the Samurai Jack revival or even a bigger dub premiere such as Attack on Titan (S1) or One-Punch Man. Nevertheless, we'll see how this does.

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24 minutes ago, OwlChemist81 said:

On the other end of the spectrum, it's probably safe to say that FLCL Progressive commercial that aired during the NBA playoff Game 7 on Monday night had more eyeballs on it than anything else Toonami has produced thus far!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-5-28-2018.html

OVER 14 MILLION were watching! I really hope this translates into decent numbers this weekend!

 

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3 hours ago, OwlChemist81 said:

On the other end of the spectrum, it's probably safe to say that FLCL Progressive commercial that aired during the NBA playoff Game 7 on Monday night had more eyeballs on it than anything else Toonami has produced thus far!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-5-28-2018.html

OVER 14 MILLION were watching! I really hope this translates into decent numbers this weekend!

Wait... Toonami actually advertised during the NBA playoff game? Toonami advertised??

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1 hour ago, Daos said:

Wait... Toonami actually advertised during the NBA playoff game? Toonami advertised??

https://twitter.com/Clarknova1/status/1001288214307581952

Also, the FLCL marathon average from 10:30 PM-4 AM was officially worse than the average from the Cowboy Bebop marathon, both in terms of total viewers and adults 18-49. Also dead last for the year 2018. 

 

Edited by OwlChemist81
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So they will actually advertise when it's a show they had a hand in making.

FLCL doing the worst was pretty much a given. So that makes last Saturday Toonami's worst ratings of all time then?

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3 hours ago, Jman said:

Progressive just might be one of the biggest flops under DeMarco’s watch since IGPX.

it may end up flopping bad. Even the people who love FLCL were never clamoring for a sequel. But lets see who turns in for episode 1 first =P

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32 minutes ago, Daos said:

it may end up flopping bad. Even the people who love FLCL were never clamoring for a sequel. But lets see who turns in for episode 1 first =P

How do we even measure what "flopping bad" and "a hit" are anymore? Is 800K watching at midnight sufficient for a hit? And then there are the intangibles that ratings can't cover.

And therein lies the problem with getting away with Nielsens, and with Nielsens in general: if they no longer define a "hit" show, then what does? Does that mean shows which underperformed in the ratings such as Gundam IBO, JoJo: Stardust Crusaders, and Lupin the 3rd Part IV still qualify as "hits?"

And yet if we define what makes a "hit" by Nielsen standards, then FLCL Progressive is ALREADY a hit on the order of 7x the magnitude of DBZKai's highest point, since that commercial got shown to 14 MILLION people! After all, what's a "hit" in radio is determined solely on airplay. With TV it's different, but it seems that should count for something.

Edited by OwlChemist81
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5 hours ago, Daos said:

it may end up flopping bad. Even the people who love FLCL were never clamoring for a sequel. But lets see who turns in for episode 1 first =P

There certainly were people who did want more FLCL. The enthusiasm they are getting at the panels speaks to that. There's also people who never thought they wanted more but are looking forward to the sequels now that they're a reality. They don't expect to make money off it and don't place all the blame on DeMarco if it ends up being a bad call, Mike Lazzo has been pushing for more FLCL since the get go. In all likelihood, if Adult Swim hadn't gone after it someone else would have. That could have been far worse.

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23 minutes ago, Lawliet720 said:

Yeah i really can't subcribe to the thought of little to no one requesting for more FLCL, demand certainly existed.

Eh I totally disagree, demand was next to nothing for this. I don't think anyone even thought about it until they floated that they were doing a sequel. Even on FLCL clips I never saw people clamoring for more episodes.

People would rather more DBZ or Inuyasha to be honest.

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Well, I'm afraid this doesn't exactly inspire confidence:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-6-2-2018.html

Final Cable 2018 Jun 02.SAT

Just 580K at Midnight for a World-Premiere episode of FLCL with NO repeats!? Sure, it did decent in target demos, placing 9th in 18-49, 5th in 18-34, and 4th in Male 12-34, but I gotta tell ya I was expecting quite a bit better from it, considering what a ratings powerhouse the original probably was when it premiered back in 2003. Just 95K greater than the last episode of the original seems to be a little underperforming to me.

But Dragon Ball Super continues to do DAMN good! I'll bet they'll decide to give the last 2 episodes of Progressive the rub by slotting them at 11 PM after DBZ Kai ends. That might be the only way to get a positive return on investment out of the NBA Game 7 ad and the billboards.

But then again, in 18-34, that isn't half bad for FLCL Progressive. In fact, you have to go back to 10/21/17 to find anything higher in that timeslot.

Adults 18-34
Rating Estimate Retention
0.60 408,000      N/A
0.48 326,000 80.00%
0.41 279,000 85.42%
0.30 204,000 73.17%
Edited by OwlChemist81
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I see no reason to panic. :ph34r:

Also, shouldn't Al have made a comment about this one not doing well in the female demographics? After all, it does have quite a lot of empowering female characters, which we like to the point of being masturbatory about it.

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Actually I am not surprised by this. By this point 500,000+ ratings is typical for the midnight slot no matter what plays there, and we gotta remember that midnight is now the FOURTH slot into the block, meaning two more shows after Super weigh it down.  It's still a bit unsettling that not even a Toonami-funded co-production with IG on an established property managed to change it, convincing me that nothing ever will.

Maybe all the chicks were turned off by the sound of meaning pornstars.

Edited by elfie
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There is no reason to panic at all.

The share that FLCL Progressive got is great among [as] target demo.

Three shows in the top ten in general is a solid start to any block, so any notions of TOM getting killed by a rust monster are premature.

 

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27 minutes ago, Blatch said:

I see no reason to panic. :ph34r:

Also, shouldn't Al have made a comment about this one not doing well in the female demographics? After all, it does have quite a lot of empowering female characters, which we like to the point of being masturbatory about it.

Ok, so it DID improve a bit from what JoJo was doing in that timeslot back in April in both female demographics. On April 28, it got a 0.17 in F18-49 and a 0.18 in F12-34. It's a far cry from the "Toonami Signature" mini-block of 2015 which featured high ratings for female demographics, especially from 12:30-2 AM (with Kill la Kill or Akame ga Kill!, followed by SAO2 or Michiko & Hatchin, followed by InuYasha: The Final Act or SAO2), but it IS an improvement...

...or is it? Going back further, it actually tied the 4/7/18 JoJo, and the 4/14/18 JoJo actually beat it in F12-34 (0.27). So the improvement might be more random fluctuation than anything. I had high hopes for FLCL2, but it seems it's not gonna do better at Midnight.

Edited by OwlChemist81
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The ratings aren't even counting those like me who watched it through the internet on sling, or on demand, or even on the free Adultswim.com upload!

Sketch (maybe the Sketch from the Toonami Faithful Podcast, I really hope that isn't the case) tweeted that this got LESS views than the first ep of IGPX got when it ran on TV for the first time. I admire him a lot and yet this tweet really hurt me in the chest.

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19 minutes ago, elfie said:

The ratings aren't even counting those like me who watched it through the internet on sling, or on demand, or even on the free Adultswim.com upload!

Sketch (maybe the Sketch from the Toonami Faithful Podcast, I really hope that isn't the case) tweeted that this got LESS views than the first ep of IGPX got when it ran on TV for the first time. I admire him a lot and yet this tweet really hurt me in the chest.

And as noted the demos are varied but not showing a notable increase and in fact, a decrease consistent with the usuals trends.

Normally it just means make fun of Black Clover, but this was something WS invested their budgets into, so the threshold for success is much higher.

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Hey, not too shabby at all!

The Adult Swim line-up also returned from a holiday week off, and performed as follows:  DRAGON BALL at 0.50/0.40, MY HERO ACADEMIA at 0.29/608K, FLCL: PROGRESSIVE at 0.29, JOJO’S BIZARRE ADVENTURE at 0.21, HUNTER X HUNTER at 0.21/492K, BLACK CLOVER at 0.20/471K, NARUTO at 0.18/439K, SPACE DANDY at 0.15/391K, COWBOY BEBOP at 0.15/352K, and LUPIN THE 3RD at 0.16/368K.

How long has it been since everything has been over 350K? March 24th! That was 5th for 2018, and this average is a tie for 6th:

6/2/18 - Total Viewers
Show Viewers Retention
Family Guy    
DBS 1,073,000 #DIV/0!
DBZKFC 845,000 78.75%
MHA 608,000 71.95%
FLCL 580,000 95.39%
JoJo 480,000 82.76%
HxH 492,000 102.50%
B. Clover 471,000 95.73%
Shippuden 439,000 93.21%
Dandy 391,000 89.07%
Bebop 352,000 90.03%
GITS 368,000 104.55%
AVERAGE 554,455 6th

Lupin is really getting its mettle tested as an anchor show! It seemed to function as one when it was premiering at 1:30 AM and now it may effectively serve the same purpose at 3:30 AM!

 

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3 hours ago, Jman said:

And as noted the demos are varied but not showing a notable increase and in fact, a decrease consistent with the usuals trends.

Normally it just means make fun of Black Clover, but this was something WS invested their budgets into, so the threshold for success is much higher.

WS invests budgeting into all the shows on Toonami, save Bebop and Gits. (Season 2 of Big O as well)

The idea that somehow FLCL not getting 2.5 mil P2+ equaling a failure is exaggerated.

The demo share in male, female and total for FLCL was very good to excellent.

 

 

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3 hours ago, elfie said:

The ratings aren't even counting those like me who watched it through the internet on sling, or on demand, or even on the free Adultswim.com upload!

Sketch (maybe the Sketch from the Toonami Faithful Podcast, I really hope that isn't the case) tweeted that this got LESS views than the first ep of IGPX got when it ran on TV for the first time. I admire him a lot and yet this tweet really hurt me in the chest.

Yeah i saw that too, i like the guy but lately I've been feeling that the constant pessimism around Toonami in general really got to him. 

Edited by Lawliet720
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1 hour ago, OwlChemist81 said:

Hey, not too shabby at all!

The Adult Swim line-up also returned from a holiday week off, and performed as follows:  DRAGON BALL at 0.50/0.40, MY HERO ACADEMIA at 0.29/608K, FLCL: PROGRESSIVE at 0.29, JOJO’S BIZARRE ADVENTURE at 0.21, HUNTER X HUNTER at 0.21/492K, BLACK CLOVER at 0.20/471K, NARUTO at 0.18/439K, SPACE DANDY at 0.15/391K, COWBOY BEBOP at 0.15/352K, and LUPIN THE 3RD at 0.16/368K.

How long has it been since everything has been over 350K? March 24th! That was 5th for 2018, and this average is a tie for 6th:

6/2/18 - Total Viewers
Show Viewers Retention
Family Guy    
DBS 1,073,000 #DIV/0!
DBZKFC 845,000 78.75%
MHA 608,000 71.95%
FLCL 580,000 95.39%
JoJo 480,000 82.76%
HxH 492,000 102.50%
B. Clover 471,000 95.73%
Shippuden 439,000 93.21%
Dandy 391,000 89.07%
Bebop 352,000 90.03%
GITS 368,000 104.55%
AVERAGE 554,455 6th

Lupin is really getting its mettle tested as an anchor show! It seemed to function as one when it was premiering at 1:30 AM and now it may effectively serve the same purpose at 3:30 AM!

 

FLCL retained extremely well though, proving that MHA is helping very much.

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MHA retained even worse this week. They probably should have spent their advertising money on it instead of FLCL since all the people I know at work that watch this have no idea it's on Toonami. Not a one.

Kai's final episodes continue to do poorly for some reason, guess everyone was just too burnt out to watch the final fight.

FLCL did ok, but definitely not great for a Toonami exclusive premiere they've been hyping for over a year. Especially when they dropped all that ad money on it.

We'll see how Toonami can do in the post Dragonball power hour era, I really think it's been weighing it down.

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10 hours ago, elfie said:

The ratings aren't even counting those like me who watched it through the internet on sling, or on demand, or even on the free Adultswim.com upload!

Sketch (maybe the Sketch from the Toonami Faithful Podcast, I really hope that isn't the case) tweeted that this got LESS views than the first ep of IGPX got when it ran on TV for the first time. I admire him a lot and yet this tweet really hurt me in the chest.

It was me. I'm the Sketch on Toonami Faithful and Sketch1984 on Twitter. It was a bit savage, sorry. xD

FLCL Progressive didn't do so bad by the current standards, arguably it did well. It's doing great on iTunes and it had strong demos. Hard to ignore it not even getting 600,000 total viewers but the demos matter way more and it's not really it's fault. The schedule screwed it over. FLCL held MHA great but before that DBZ lost big from DBS and MHA lost even more from DBZ. They didn't plan this well in the end. If you put a world premiere behind two glorified reruns, you can't expect much. So I hope they're satisfied.

Daos, they really don't know MHA is on Toonami? Huh. It does get promos every week. Where do you think it could be advertised where they would have noticed it?

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7 hours ago, Lawliet720 said:

Yeah i saw that too, i like the guy but lately I've been feeling that the constant pessimism around Toonami in general really got to him. 

It definitely has but I try not to let other people's opinions negatively affect my own. I just have come to some (SOME) of the same conclusions as more vocal pessimists. Took me a while but the shounen onslaught has finally worn me down on the variety issue as well as the "this is past it's prime so don't play it" issue. There are other things but it's mainly that I've grown increasingly more bored with Toonami despite the good shows it plays. I'm not unfaithful yet but I might get there if I don't just stop caring in general.

If you wanna hear me get just about as savage about AS era Toonami and FLCL as I ever have watch this. Conversation starts around 18 minutes in.

https://www.twitch.tv/videos/269909300

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1 hour ago, Sketch said:

It was me. I'm the Sketch on Toonami Faithful and Sketch1984 on Twitter. It was a bit savage, sorry. xD

FLCL Progressive didn't do so bad by the current standards, arguably it did well. It's doing great on iTunes and it had strong demos. Hard to ignore it not even getting 600,000 total viewers but the demos matter way more and it's not really it's fault. The schedule screwed it over. FLCL held MHA great but before that DBZ lost big from DBS and MHA lost even more from DBZ. They didn't plan this well in the end. If you put a world premiere behind two glorified reruns, you can't expect much. So I hope they're satisfied.

Daos, they really don't know MHA is on Toonami? Huh. It does get promos every week. Where do you think it could be advertised where they would have noticed it?

I have no idea, seems like these crazy kids are all on Hulu Netflix and Crunchyroll now. I think Toonami needs a partner kinda like Croll and Funimation partnered up. But I mean any advertising could probably help right? A lot of anime fans still have no idea Toonami exists.

The MHA numbers are bad, but pretty much what I was expecting from a show that's years old and 50 episodes behind airing behind the DB power hour of doom.

Airing good stuff like MHA is a step in the right direction to getting viewers back though... probably. They kinda torched what was left of their reputation with Black Clover, Tokyo Ghoul,  and 3 seasons of fairly unpopular Gundam shows.

For new shows in 2018 we're getting MHA and 2 FLCL seasons. Anything else?

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2 minutes ago, Daos said:

I have no idea, seems like these crazy kids are all on Hulu Netflix and Crunchyroll now. I think Toonami needs a partner kinda like Croll and Funimation partnered up. But I mean any advertising could probably help right? A lot of anime fans still have no idea Toonami exists.

The MHA numbers are bad, but pretty much what I was expecting from a show that's years old and 50 episodes behind airing behind the DB power hour of doom.

Airing good stuff like MHA is a step in the right direction to getting viewers back though... probably. They kinda torched what was left of their reputation with Black Clover, Tokyo Ghoul,  and 3 seasons of fairly unpopular Gundam shows.

For new shows in 2018 we're getting MHA and 2 FLCL seasons. Anything else?

They definitely should advertise on CR and Hulu and more on YouTube than they already do. I swear I saw the FLCL 2/3 trailer on YouTube as an ad at least once more than a month ago but nothing since. Instead of throwing a ton of money out to put an ad on during an NBA playoff they should have spent that money on more internet ads.

They'll get 1 or 2 other shows at the minimum but one is probably Attack on Titan season 3.

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2 minutes ago, korosu said:

?

Turner networks got the NBA Play-Offs and there was a game last Monday (I think) which had 14 million viewers. During that game, an FLCL promo aired. Clearly it didn't do much good and likely cost more than the billboards because that's mad valuable ad space.

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