I would've lost my shit if I wanted to own it. Paying around $100 for Madoka was the last straw for me, but I'd like to be able to own Kill la Kill one day without having to sell a kidney. Then the industry gets pissy about why the consumer is losing their shit and resorting to finding the shows online instead of buying discs anymore. Gee, between Amazon's double paywall and owning an Aniplex show for $300, I wonder...
By the way, I can buy all of Breaking Bad for $75, seven of The Fast & the Furious movies for $37, and twenty two James Bond DVDs for $60 on Amazon.