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Toonami Unevenedge Ratings Discussion 3.0: Let The Good Times Roll!!!!!


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Damn, look what the coronavirus did for Toonami!

Final-Cable-2020-Mar-21-SAT.png

MHA cracks 700K, SAO, Demon Slayer, and Food Wars! all join the 500K+ club for 2020, and JoJo does better than normal!

Even more amazing are the fact that in 18-34, MHA and FW! tied for 2nd place, while in men 18-49, the Toonami shows came in 2nd-5th. Only Harvey Danger did better!

This ain't rocket science. Keep people stuck at home, and they'll watch more TV. But it doesn't hurt that at least what Toonami's offering is compelling!

Edited by OwlChemist81
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It certainly provided a welcome respite to all the doom and gloom, and that might be why the numbers spiked. This may also indicate that in normal times, the socialite component of ratings is more Live+3 after the shows air. Either that, or it was just that people were bored and discovering the shows.

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This pandemic, for all its sheer terror, has given us a rare glimpse into what would happen if Saturday night TV had little to no competition. It turns out that the stuff that comes on before Toonami went up too:

https://programminginsider.com/saturday-final-ratings-henry-danger-series-finale-on-nickelodeon-posts-series-most-watched-telecast-in-one-year/

Dragon Ball Z Kai (repeat) (ADSM, 8:00 PM, 30 min.) • 0.362 million viewers (#95) • 0.20 HH (#95) • 0.13 A18-49 (#71) • 0.14 A18-34 (#36) • 0.12 A25-54 (#97) • 0.03 A55+
Dragon Ball Z Kai (repeat) (ADSM, 8:30 PM, 30 min.) • 0.381 million viewers (#92) • 0.22 HH (#86) • 0.14 A18-49 (#61) • 0.17 A18-34 (#18) • 0.13 A25-54 (#90) • 0.03 A55+
American Dad (repeat) (ADSM, 9:00 PM, 30 min.) • 0.399 million viewers (#90) • 0.24 HH (#81) • 0.16 A18-49 (#51) • 0.20 A18-34 (#9) • 0.14 A25-54 (#87) • 0.06 A55+
American Dad (repeat) (ADSM, 9:30 PM, 30 min.) • 0.579 million viewers (#58) • 0.33 HH (#61) • 0.25 A18-49 (#22) • 0.27 A18-34 (#4) • 0.24 A25-54 (#40) • 0.10 A55+
Bob’s Burgers (repeat) (ADSM, 10:00 PM, 30 min.) • 0.677 million viewers (#47) • 0.40 HH (#48) • 0.30 A18-49 (#13) • 0.33 A18-34 (#2) • 0.30 A25-54 (#28) • 0.11 A55+
Family Guy (repeat) (ADSM, 10:30 PM, 30 min.) • 0.865 million viewers (#32) • 0.53 HH (#29) • 0.38 A18-49 (#4) • 0.41 A18-34 (#1) • 0.41 A25-54 (#13) • 0.14 A55+
Family Guy (R) (Adult Swim, 11:00 PM, 30 min.) • 0.971 million viewers • 0.44 A18-49 • 0.47 A25-54 • 0.16 A55+
My Hero Academia (Adult Swim, 11:30 PM, 30 min.) • 0.718 million viewers • 0.34 A18-49 • 0.38 A25-54 • 0.07 A55+
Sword Art Online: Alicization – War of Underworld (Adult Swim, 12:00 AM, 30 min.) • 0.552 million viewers • 0.29 A18-49 • 0.31 A25-54 • 0.04 A55+
Demon Slayer (Adult Swim, 12:30 AM, 30 min.) • 0.552 million viewers • 0.29 A18-49 • 0.32 A25-54 • 0.04 A55+
Food Wars (Adult Swim, 1:00 AM, 30 min.) • 0.522 million viewers • 0.28 A18-49 • 0.31 A25-54 • 0.03 A55+
Black Clover (R) (Adult Swim, 1:30 AM, 30 min.) • 0.482 million viewers • 0.26 A18-49 • 0.29 A25-54 • 0.04 A55+
JoJo’s Bizarre Adventure: Golden Wind (Adult Swim, 2:00 AM, 30 min.) • 0.366 million viewers • 0.20 A18-49 • 0.22 A25-54 • 0.03 A55+
Naruto: Shippuden (R) (Adult Swim, 2:30 AM, 30 min.) • 0.308 million viewers • 0.16 A18-49 • 0.18 A25-54 • 0.02 A55+
Genndy Tartakovksy Primal (R) (Adult Swim, 3:00 AM, 30 min.) • 0.273 million viewers • 0.15 A18-49 • 0.15 A25-54 • 0.03 A55+
Samurai Jack (R) (Adult Swim, 3:30 AM, 30 min.) • 0.260 million viewers • 0.14 A18-49 • 0.14 A25-54 • 0.03 A55+

Read more: https://programminginsider.com/saturday-final-ratings-henry-danger-series-finale-on-nickelodeon-posts-series-most-watched-telecast-in-one-year/

 

 

Edited by OwlChemist81
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Week 2 of the shutdown was oddly enough not as kind as Week 1 to Toonami, BUT it DOMINATED in Adults 18-34 and Men 18-49:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-3-28-2020.html

"Adult Swim’s line-up performed as follows:  DRAGON BALL at 0.12/259K & 0.10/246K compared to last week’s 0.13/362K & 0.14/381K, MY HERO ACADEMIA down 0.02 to 0.32, SWORD ART UNDERWORLD down 0.04 to 0.25, DEMON SLAYER down 0.05 to 0.24/453K, FOOD WARS down 0.06 to 0.22, BLACK CLOVER 0.05 to 0.21/366K, JOJO’S BIZARRE ADVENTURE down 0.01 to 0.19/327K, NARUTO steady at 0.03/293K, PRIMAL down 0.03 to 0.12/243K, and SAMURAI JACK down 0.03 to 0.11/225K."

Final-Cable-2020-Mar-28-SAT.png

MHA even won the night across all cable originals with FEMALES 12-34! In 18-49, Toonami shows were the 1st, 5th, 6th, and 7th-highest rated non-news programs in 18-49!

Edited by OwlChemist81
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Putting things in perspective, just about any original programming that is not news will probably dominate ratings. There is a limit to how much "We're all gonna die" and "It's his/her fault" people will watch before they tune out completely.

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Well, Week 3 of what unfortunately turned out to only be a trilogy, at least for now:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-4-4-2020.html

Final-Cable-2020-Apr-04-SAT.png

SAO sunsets with a 2nd week over 500K, and all 5 eligible shows make the Top 50. MHA wins 18-34 and SAO ties for 2nd.

I really hope they've got whatever "classic" show they're airing in place at 2:30 AM starting April 18th so after this DBZ Kai Easter weekend interlude we can go back to normal long enough to finish off Demon Slayer at least. But I also wouldn't mind a Demon Slayer marathon at some point if this pandemic hiatus has to continue. It is worth noting that IF it's one of the FLCL remakes, it would carry us through to at least Memorial Day, and so would MHA, if they resume production. But as they didn't do a marathon in 2019, it's not a given they'll do a Memorial Day marathon in 2020, especially if that's one of the first "back to normal" days.

Edited by OwlChemist81
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Apparently, the last dubbed episode of MHA to be produced, and the ONLY one that's available on FUNimation, but not yet Toonami/[as], is episode 83. Whether or not that episode will premiere on April 18th is as yet unknown. It does not seem like its dub has gone back into production yet from the actors' own home studios. I suppose it's possible that it does before the end of the month, leaving its potential re-debut NOT a one-off.

Now I wonder, with MHA's timeslot temporarily blocked, and SAO having just ended its most recent season, if they might actually try to blow off Demon Slayer in a mini-marathon of the last 3 episodes in one night, right before moving everything up? After that, MHA would still start the block with its last 5 episodes, and then we'd have Black Clover at 12, JoJo at 12:30, Food Wars! at 1 (LMAO Food Wars won't go anywhere), and Shippuden at 1:30 before an hour of reruns at 2. Might as well bring back The Promised Neverland and Attack on Titan for that!

Of course this all depends on a lot. How far into Demon Slayer and JoJo were THEIR dubs produced, for example? Apparently Black Clover has another 10 episodes left to go to catch up, and Food Wars and Shippuden have enough episodes left for 6 full months at least. It seems to me like making new deals for temporary replacements for the block SHOULDN'T be as hard as airing programs that haven't been dubbed yet, either way. Hopefully we get some clarity as to what Toonami plans to air beyond the DBZ Kai marathon soon!

Edited by OwlChemist81
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And yet they were able to dub at least the first 3 episodes of Fruits Basket 2019 Season 2, but I heard that was because those were originally prepared for a limited theatrical release that was called off. I do wonder just how hard it iS to produce an official dub from Funimation from everyone's home. From what i read on Twitter the actors don't seem to be doing this. It's only small mobile games or audio books.

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Well, MHA IS returning on 4/18, so maybe they worked it out? There was one episode that got recorded BEFORE the hiatus. If the last 6 episodes of the season will indeed be dubbed from home, then I guess that means Toonami gets them only a week after FUNimation Now, like Fire Force last year?

Edited by OwlChemist81
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I have the feeling that the mini-thon was always in the cards, regardless of the coof. It is on a holiday weekend, and we often see those kind of programming changes on holiday weekends.

I think they will be back to a more regular schedule sooner rather than later. They shrank because Japan has put out zero decent animu of late, or if it is decent it has icky bewbs so DeMarco no like.

I suspect that if [as] could get a really hot property then the block would be expanded again without much difficulty. Programming is just making decisions based on the resources they have available, nothing new there honestly. It is good to see that the programs being aired are doing extremely well in key demo during a time when there is no real competition, so that is encouraging. The real issue will be the retention of that strength when sports resume broadcasting.

 

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3 hours ago, Ginguy said:

I have the feeling that the mini-thon was always in the cards, regardless of the coof. It is on a holiday weekend, and we often see those kind of programming changes on holiday weekends.

I think they will be back to a more regular schedule sooner rather than later. They shrank because Japan has put out zero decent animu of late, or if it is decent it has icky bewbs so DeMarco no like.

I suspect that if [as] could get a really hot property then the block would be expanded again without much difficulty. Programming is just making decisions based on the resources they have available, nothing new there honestly. It is good to see that the programs being aired are doing extremely well in key demo during a time when there is no real competition, so that is encouraging. The real issue will be the retention of that strength when sports resume broadcasting.

 

Not only is it a holiday weekend next but two of the shows are wrapping up so it was also good timing.

OR they shrank because they can't do as much working from home.

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So, DBZ Kai did EXCEPTIONALLY well in Adults 18-34! Tied JoJo!

https://programminginsider.com/saturday-final-ratings-three-year-viewer-high-for-abc-telecast-of-1956-theatrical-film-the-ten-commandments/

Total viewers had a slight uptick, but Adults 18-49 took a small step backward. The last 3 weeks have indeed been the best of the year either way though!

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We'll find out how the rest of the lineup did, BUT FIRST, how about a walk down memory lane? Here's how well TOONAMI did FIVE YEARS AGO:

Top-25-Cable-SAT.18-Apr-2015-e1429621688

And now back to present day:

"Adult Swim’s late-night line-up returned from a week off and performed as follows:  DRAGON BALL at 0.14/341K & 0.15/327K, MY HERO ACADEMIA at 0.30, DEMON SLAYER at 0.26, FOOD WARS at 0.25, BLACK CLOVER at 0.24/414K, JOJO’S BIZARRE ADVENTURE at 0.20, NARUTO at 0.18/308K, PRIMAL at 0.15/263K and SAMURAI JACK at 0.15/260K." 

It doesn't say on the site, but all 6 of Toonami's shows gained markedly in 18-49 from 2 weeks ago!

And here are the full numbers for the night:

https://programminginsider.com/saturday-final-ratings-over-20-million-viewers-for-concert-one-world-together-at-home/

Last week's block was ranked #2 for 2020 in both total viewers and adults 18-49, and if you only compare the block against the 12-3 AM timeframe from earlier blocks this year, that holds true as well. 3/21/2020 is still tops for the year!

Edited by OwlChemist81
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I really should have posted this on Saturday, and I will try to going forward, but before I post this week's ShowBuzzDaily Top 50, first let's take a look back at the Top 40 from 5 years ago Saturday:

Top-25-Cable-SAT.25-Apr-2015-e1430226209

This was one of the highest-rated lineups to that point in the year, but did this Year's version follow the same pattern? Well, not exactly, though there IS a similarity:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-4-25-2020.html

Final-Cable-2020-Apr-25-SAT.png

The lead eligible show landed at #5 both years, and another show landed at #8, but the similarities end there. Five years ago was the "girl power" era of Toonami, as can be observed through those massive numbers in Female 12-34. Five years later, that demographic has mostly left Toonami for the likes of Live PD and the Hunger Games marathon, though to be fair, those aired in different timeslots. But MHA did pull the second-highest total viewers (down only from last week) and an estimated at least 3rd place in Adults 18-49.

Edited by OwlChemist81
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1 hour ago, Jman said:

No sign of Paranoia Agent.

 

You don't know how this works by now? For ratings purposes, OBVIOUSLY it was ineligible for this Top 150 since it was considered to be a rerun. No way it tanked so bad it fell off the Top 150 and then JoJo rebounded! Based on what we know so far, I'd estimate it did ~400K and 0.22 18-49.

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12 minutes ago, OwlChemist81 said:

You don't know how this works by now? For ratings purposes, OBVIOUSLY it was ineligible for this Top 150 since it was considered to be a rerun. No way it tanked so bad it fell off the Top 150 and then JoJo rebounded! Based on what we know so far, I'd estimate it did ~400K and 0.22 18-49.

It’s more that we haven’t had a show return after a break this long, in that prime a spot except for the usual suspects.

Edited by Jman
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Well, I guess I was wrong. Paranoia Agent didn't do as well as I had hoped, which is somewhat shocking given its #3 Twitter Trend.

"DRAGON BALL at 0.11/263K & 0.11/255K compared to last week’s 0.14/341K & 0.15/327K, MY HERO ACADEMIA down 0.01 to 0.29, DEMON SLAYER down 0.02 to 0.24, PARANOIA AGENT at 0.20/374K, BLACK CLOVER down 0.04 to 0.20/374K, JOJO’S BIZARRE ADVENTURE down 0.01 to 0.19/340K, NARUTO down 0.02 to 0.16/298K, PRIMAL up 0.02 to 0.17/302K and SAMURAI JACK up 0.01 to 0.16/292K."

That's #6 out of 17 for the year in total viewers, but for the 12-3A time frame, it places 3rd. In 18-49, it's estimated at 5th place for the year, but just comparing the 12-3A time frame, is estimated to come in 4th.

 

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Oops, I did it again! Once again I missed my "flashback 5 years ago" post on Saturday. When WILL I get in the habit of doing that? Who the hell knows!?

Top-40-Cable-SAT.2-May-2015-e14308314584

Well, this isn't reassuring. MHA back to pre-pandemic levels, but at least it still won 18-34 and Men 18-49:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-5-2-2020.html

Final-Cable-2020-May-02-SAT.png

In fact, Toonami utterly DOMINATED the Male 18-49 demo, but with UFC Prelims returning to ESPN, I don't expect that to continue this week. Plus, JoJo finally back in the Top 20!

And as for the rest of the lineup:

"Adult Swim’s late-night line-up performed as follows:  DRAGON BALL at 0.08/188K & 0.08/193K compared to last week’s 0.11/263K & 0.11/255K, MY HERO ACADEMIA down 0.03 to 0.26, DEMON SLAYER down 0.04 to 0.20, PARANOIA AGENT down 0.03 to 0.17/338K, BLACK CLOVER down 0.05 to 0.15/308K, JOJO’S BIZARRE ADVENTURE down 0.05 to 0.14/280K, NARUTO down 0.02 to 0.14/284K, PRIMAL down 0.04 to 0.13/257K and SAMURAI JACK down 0.02 to 0.14/275K."

Toonami's average was only 354K, the first time since March 14th the normal lineup was under 400K, and ranking 10th out of 18 for the year. Its 18-49 average was 228K, ranking 13th out of 18 for the year. So, despite half the block's known dominance in a few key demographics and MHA's #3 ranking, Toonami this week was below-average in the ratings.

But damn, the quality of EVERY EPISODE was good. What the hell else are people doing? Watching Nick At Nite??

Edited by OwlChemist81
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1 hour ago, Jman said:

Also this screen capture seems to perfectly reflect the casual audience reaction to PA.

(If you have Netflix, you should watch Dolemite Is My Name).

058CA487-E576-44D6-94DA-AE02AF741782.jpeg

Also describes Toonami's audience except for the titty thing, because DeMarco breaks out in hives from too much titty in a show.

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Are we even watching the same show? Two out of the 3 episodes of PA we've seen so far have quite prominently featured pixelated boobery!!!

https://programminginsider.com/saturday-final-ratings-nbc-ae-and-unimas-are-top-3-networks-in-prime-time-among-adults-18-49/

So [as] as a whole was down on 5/2. Last but certainly not least, let's take a trip down memory lane and look back at 5/9/15:

Top-40-Cable-SAT.9-May-2015-e14314362757

This time we're just gonna see JoJo and that's it, but how well will it do? We shall see!

Edited by OwlChemist81
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Wow, not too shabby, Trish and Spicy Lady, coming in at Lucky #7!!!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-5-9-2020.html

Final-Cable-2020-May-09-SAT.png

I can't even remember the last time JoJo got into the Top 10, and while it didn't do gangbusters or anything, it's still a welcome sight to see that even 2 AM JoJo can be competitive! I think I shall have to listen to "Modern Crusaders" to celebrate!

Of course, this also means Mob Psycho probably pulled a Deadman and outrated its premiere by a pretty wide margin, but we shall find out later today!

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UFC prelims were number 2, but without a lot of the public gathering places to watch the PPV (and social distancing making parties a no-go), it may not hit the ratings as hard.

Edited by Jman
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47 minutes ago, PokeNirvash said:

He says, unaware that four shows come before JoJo and, based on general trends, all of them placed within the top 7 cable originals of the week.

Pessimists, the bunch of ya.

Actually I was fairly optimistic this week.  A lot of PPV traffic is generated by public gatherings and social events and that’s simply not possible right now.  Many a fight fan might hold on to their money, watch Toonami, and catch next day highlights.

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Updated.

"Adult Swim’s late-night line-up performed as follows:  DRAGON BALL at 0.09/234K & 0.09/231K compared to last week’s 0.08/188K & 0.08/193K, MY HERO ACADEMIA up 0.03 to 0.29/590K, PARANOIA AGENT up 0.08 to 0.25/452K, MOB PSYCHO 100 at 0.24/444K, BLACK CLOVER up 0.07 to 0.22/400K, JOJO’S BIZARRE ADVENTURE up 0.05 to 0.19/351K, NARUTO up 0.05 to 0.19/336K, and SAMURAI JACK up 0.05 to 0.19/308K."

Well, Paranoia Agent couldn't crack 500K, but that's OK. Looks like that's an average of 429K, and lots of "up" in 18-49 means it was a good week for Toonami!

Edited by OwlChemist81
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21 hours ago, OwlChemist81 said:

Wow, not too shabby, Trish and Spicy Lady, coming in at Lucky #7!!!

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-5-9-2020.html

Final-Cable-2020-May-09-SAT.png

I can't even remember the last time JoJo got into the Top 10, and while it didn't do gangbusters or anything, it's still a welcome sight to see that even 2 AM JoJo can be competitive! I think I shall have to listen to "Modern Crusaders" to celebrate!

Of course, this also means Mob Psycho probably pulled a Deadman and outrated its premiere by a pretty wide margin, but we shall find out later today!

Where-- oh right MHA was a rerun.

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Mob Psycho 100 Episode 1:

10/27/18 11:30 PM - 345K

5/9/20 1 AM Rerun - 444K

That's up by 99K total viewers! Can this continue tonight?

Finally, yet another blast from the past: behold 2015 ratings for this day 5 years ago!

Top-40-Cable-SAT.16-May-2015-e1432040707

This was one of the weaker performances that month; will tonight follow suit?

Edited by OwlChemist81
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I had a feeling that due to UFC, it would be a rough week for Toonami, but at least MHA managed to beat the ESPN SportsCenter that came afterward in total viewers and a few key demos:

http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-saturday-cable-originals-network-finals-5-16-2020.html

Final-Cable-2020-May-16-SAT.png

Oddly enough, we now get Paranoia Agent reported on. Go figure!

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I dunno; beats the hell outta me!

https://programminginsider.com/saturday-final-ratings-12-million-watch-graduate-together-america-honors-the-high-school-class-of-2020-across-various-networks/

So there have it. Family Guy couldn't even muster 700K and it's Toonami who suffers. Third-worst rated block of the year so far in both total viewers and Adults 18-49, but as for the 12-3 AM time frame, in 18-49, this lineup was actually the second-worst.

Amazingly enough, Mob Psycho rebounded from Paranoia Agent, and that boost was enough to beat its premiere on November 3rd, 2018 in 18-49! So now in 18-49, this early-block rerun is 2 for 2 in outrating its premiere! Perhaps premieres really don't have that much value to the block over reruns, despite Toonami's near-purging the block of them last summer?

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Alright, y'all, this is a fun one! Click this article and pay close attention to the headline:

https://programminginsider.com/saturday-final-ratings-ion-television-tops-broadcast-networks-among-adults-18-34-with-law-order-special-victims-unit-reruns/

Alright, now scroll on down. See how that lame-ass Law & Order SVU got a 0.12 million, and 0.18 in Adults 18-34???

JOJO TIED THAT SHIT!!!!

Averages, in case you wondered:

Total Viewers: 319,667

Adults 18-49: 212,500

Edited by OwlChemist81
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