I had a Hamm's Beer Bear towel with attached hoodie when I was little. I don't really like bears but that towel was like a superhero costume at the time.
Currently I have a medium sized still soft and fluffy towel with blue roses and the phrase 'Elegant Rose' on it that I usually only use when I travel. It was from Japan and the price tag on it was something like 3,500 which makes it seem extra fancy and luxurious even though yen and dollar are two very separate prices. Most 'expensive' towel I have ever owned.