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Toonami Unevenedge Ratings Discussion 3.0: Let The Good Times Roll!!!!!


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The thing about it is Toonami COULD survive the death of linear TV if max was willing to invest a little in it.

Perhaps that's why they tried the subtitled anime experiment? If they're trying to get into the simulcast subtitled anime game and make Toonami the brand for that, perhaps they could subtitled-simulcast Crunchyroll's rejects each Japanese anime season?

And Demarco in his retirement just might witness the brand he helped create continue into perpetuity?

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38 minutes ago, MasqueradeOverture said:

The blame solely falls on the death of linear TV.

With human progress, once beautiful things are naturally lost. It's the way of nature. Evolution. Darwinism.

True. But when there is something worthwhile to watch, people do. 
 

 

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1 hour ago, MasqueradeOverture said:

The blame solely falls on the death of linear TV.

With human progress, once beautiful things are naturally lost. It's the way of nature. Evolution. Darwinism.

Linear TV dying is why the block can’t get over 400k anymore. Nothing can be done about that. The block sucking hot dong is why it’s turning in 5 digits. 
 

Owl is right, Toonami could survive in the current climate if they would put some money into it. Forcing the block on air where 4 of its 7 shows are reruns is not how they keep it going. Aniplex is willing to work with them and Sentai presumably is. They COULD have a stocked block with competitive ratings, but they choose not. So if you look at Toonami ratings in the toilet, they are there because that’s where they choose for them to be. 

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41 minutes ago, Toonamiguy321 said:

Linear TV dying is why the block can’t get over 400k anymore. Nothing can be done about that. The block sucking hot dong is why it’s turning in 5 digits. 
 

Owl is right, Toonami could survive in the current climate if they would put some money into it. Forcing the block on air where 4 of its 7 shows are reruns is not how they keep it going. Aniplex is willing to work with them and Sentai presumably is. They COULD have a stocked block with competitive ratings, but they choose not. So if you look at Toonami ratings in the toilet, they are there because that’s where they choose for them to be. 

If they stopped focusing on “what’s popular” and just looked for some decent shows that aren’t over exposed, they’d have a decent block. They aren’t getting popular shows when it matters. Who cares if they finally air JJK and Chainsaw Man in 2026

 

Im also tired of whenever they do a dig through a company’s catalog, the only thing they ever pull out are shows they already aired. 

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3 minutes ago, PokeNirvash said:

I would really appreciate it at this point if somehow, some way, there was no way for me to ever access this thread again. I really do not need this much doomerism in my life.

This is my break from reality. My other online world is politics and it’s that’s some really doomerism shit

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3 hours ago, Jman said:

Those of you enjoying Checkered Past with Brak might want to brace yourselves.

I mean, it was pretty cool press like... last month. Especially with nothing else in the world worth checking for a block that stopped being relevant after its first week.

But this should’ve been expected, just not as soon. They had him posting stuff from his iPhone out in the middle of no where. It was never about actually helping him with anything.

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2 hours ago, brianycpht said:

If they stopped focusing on “what’s popular” and just looked for some decent shows that aren’t over exposed, they’d have a decent block. They aren’t getting popular shows when it matters. Who cares if they finally air JJK and Chainsaw Man in 2026

 

Im also tired of whenever they do a dig through a company’s catalog, the only thing they ever pull out are shows they already aired. 

Mashle is a good strike zone. It’s not completely unheard of, or total seasonal garbage. It’s in a good window of being decent but also not super popular so a lot of the audience will not have seen it before. Plenty more shows like that exist in the Aniplex and Sentai catalog.

Im still fuming over Blue Exorcist. I don’t care if it might lead to new seasons, there was no reason at all to go back to what previously aired when Aniplex had plenty of other options on the table. I really don’t like the lingering prospect that now exists that when they can’t find a show, they just grab something they aired a decade ago. Imagine having to do over 5 seasons of SAO. 
 

2 hours ago, [classic swim] said:

I mean, it was pretty cool press like... last month. Especially with nothing else in the world worth checking for a block that stopped being relevant after its first week.

But this should’ve been expected, just not as soon. They had him posting stuff from his iPhone out in the middle of no where. It was never about actually helping him with anything.

I really don’t know what he was expecting here. I like Andy and I wish better for him, but his singular claim to fame is voicing a very niche character on AS nearly 25 years ago. Him, as well as many fans, seems to think that should just magically be employment forever. Did he ever try to get into any other voice or acting work? You have Dana Snyder from the same time period who shot his voice out everywhere and that paid off over the years. All we ever hear from Andy is Brak this and Brak that. 
 

Is the same way with Carey Means. Adult Swim isn’t responsible for keeping him employed when the one show he did a voice for got cancelled. But the fanbase thinks AS should be crucified for not doing so. 

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6 minutes ago, Toonamiguy321 said:

I really don’t know what he was expecting here. I like Andy and I wish better for him, but his singular claim to fame is voicing a very niche character on AS nearly 25 years ago. Him, as well as many fans, seems to think that should just magically be employment forever. Did he ever try to get into any other voice or acting work? You have Dana Snyder from the same time period who shot his voice out everywhere and that paid off over the years. All we ever hear from Andy is Brak this and Brak that. 
 

Is the same way with Carey Means. Adult Swim isn’t responsible for keeping him employed when the one show he did a voice for got cancelled. But the fanbase thinks AS should be crucified for not doing so. 

It’s not for lack of trying. He’s had some minor roles and might have a few future gigs lined up, but not enough to make a living off of. But that’s the case for a lot of VA’s. I remember Erica Mendez tweeting that she finally could quit her day job once she got the role of Gon because it was steady sessions for a long running show. You don’t get rich. But he’s actively looking for other gigs

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3 hours ago, brianycpht said:

It’s not for lack of trying. He’s had some minor roles and might have a few future gigs lined up, but not enough to make a living off of. But that’s the case for a lot of VA’s. I remember Erica Mendez tweeting that she finally could quit her day job once she got the role of Gon because it was steady sessions for a long running show. You don’t get rich. But he’s actively looking for other gigs

Voice work is something you have to be very persistent on and a preparedness to take on a lot of bit parts. Snyder spent a lot of time on AS projects. It wasn’t till two years ago that he broke into that sweet Disney money. 
 

I feel like Andy has the fame and respect needed to leverage his name onto internet projects. A lot of young newcomers would love having what many consider a founder of Adult Swim on their project. Build from there. He could do a ton of portfolio building on Newgrounds. Not making a lot of money there, but he isn’t making a lot of money doing nothing either. 

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3 minutes ago, Toonamiguy321 said:

Voice work is something you have to be very persistent on and a preparedness to take on a lot of bit parts. Snyder spent a lot of time on AS projects. It wasn’t till two years ago that he broke into that sweet Disney money. 
 

I feel like Andy has the fame and respect needed to leverage his name onto internet projects. A lot of young newcomers would love having what many consider a founder of Adult Swim on their project. Build from there. He could do a ton of portfolio building on Newgrounds. Not making a lot of money there, but he isn’t making a lot of money doing nothing either. 

I think the issue Andy mostly had was that they perhaps led him to believe this was an ongoing thing or maybe he just assumed it would. But no one is guaranteed anything. Now if someone’s contract isn’t being honored or royalties aren’t being paid- that’s a whole other issue 

I saw a tweet from him asking if anyone would hire him for work on any of the announced CN projects. There could be sometime there if he keeps at it. I just haven’t seen much from him before he started chronicling his Amazon misfortunes so I don’t know if it’s only recently he’s started looking or it’s been years of persists 

 

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1 hour ago, brianycpht said:

I think the issue Andy mostly had was that they perhaps led him to believe this was an ongoing thing or maybe he just assumed it would. But no one is guaranteed anything. Now if someone’s contract isn’t being honored or royalties aren’t being paid- that’s a whole other issue 

I saw a tweet from him asking if anyone would hire him for work on any of the announced CN projects. There could be sometime there if he keeps at it. I just haven’t seen much from him before he started chronicling his Amazon misfortunes so I don’t know if it’s only recently he’s started looking or it’s been years of persists 

 

Even if it was a consistent thing, there is no way a reasonable person would assume that’s something you could have as your only source of income. I’d be shocked if those 12 segments even covered a months worth of rent. Checkered Past updates it’s bumpers seasonally, so best cast scenario is he would have been doing 4 refreshes per year. 
 

It would be like if Blum treated TOM as his only job. On a regular schedule month, it’s maybe 2 record sessions per month. Probably a nice little bonus in his account, but not making a dent in bills either. 
 

I do hope Andy figures something out to save himself from the Amazon machine, but we have seen his struggles for awhile now and there isn’t much more to suggest. Asking around on Twitter is a start but I think a more 2024 approach would be hunting down ground floor internet projects and trying to get involved. Stuff like that needs everything it can get in its formative months, and getting noticed in the sea of them could be as simple as “haha that’s Brak voicing that character”. 

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14 minutes ago, Toonamiguy321 said:

Even if it was a consistent thing, there is no way a reasonable person would assume that’s something you could have as your only source of income. I’d be shocked if those 12 segments even covered a months worth of rent. Checkered Past updates it’s bumpers seasonally, so best cast scenario is he would have been doing 4 refreshes per year. 
 

It would be like if Blum treated TOM as his only job. On a regular schedule month, it’s maybe 2 record sessions per month. Probably a nice little bonus in his account, but not making a dent in bills either. 
 

I do hope Andy figures something out to save himself from the Amazon machine, but we have seen his struggles for awhile now and there isn’t much more to suggest. Asking around on Twitter is a start but I think a more 2024 approach would be hunting down ground floor internet projects and trying to get involved. Stuff like that needs everything it can get in its formative months, and getting noticed in the sea of them could be as simple as “haha that’s Brak voicing that character”. 

Now that I think about it, it seems this goes to a more emotional level with him because he’s been complaining about AS specifically casting him aside and not including him in projects. I saw a post from Demarco basically saying that most of the connections he had that could do something for him are gone. He seemed to think he was being welcomed home and potentially a permanent job. But it was just for those segments

I don’t know how publicly complaining and trying to get the fans angry at AS will do. I don’t think it makes it more likely they bring him back again. I would’ve just taken it for what it was,  say how fun it was and that he looks foward to maybe doing more in the future. I kind of thought he may have an idea or 2 about how to improve MeTV Toons since he also has an on air programming background but instead he spend a significant amount of time trashing their packaging and scheduling 

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5 hours ago, Toonamiguy321 said:

You have Dana Snyder from the same time period who shot his voice out everywhere and that paid off over the years.

Dana told a story about doing voiceover on the floor while sick so he wouldn’t be fired.

But yeah, he’s more than a legacy name today. It’s weird for me especially since my mind sometimes forgets it’s not 2003 and some weren’t introduced to him by Shake.

5 hours ago, Toonamiguy321 said:

I like Andy and I wish better for him, but his singular claim to fame is voicing a very niche character on AS nearly 25 years ago. 

The Brak Show wasn’t really reflective on what Brak as a character was like during Powerhouse CN or whatever.

People thought Brak Show sucked when it was airing, and even Adult Swim in following years kept playing up “what was this crap?” Everyone’s changed their tune about it since.


One thing about Andy getting more online attention was seeing the wide abundance of dudes who had loved Brak even before [as] existed and when C2C was barely popular in the slightest.

I don’t think the character’s THAT funny to where my dick pops off in majesty, but there was a time where the show was laughably obscure and he still helped make some semblance of a name for it.

 

5 hours ago, Toonamiguy321 said:

Him, as well as many fans, seems to think that should just magically be employment forever.

There’s plenty of stuff in fairness about him on the technical side that I just don’t know or didn’t know about.

I didn’t know he wrote for that Astrodog cartoon. I didn’t know he generally helped curate CN and Boomerang.


 

It’s an odd thing because voice acting’s different all around. Billy West and John DiMaggio are rich elites in mansions. San Andreas sold literal billions and the voice of CJ’s still that homie from Compton with a mixtape.

It’s hard to play up anger for Andy only because nothing’s gonna change. Everyone that made Williams Street what it is either got laid off years ago or just isn’t there. It’s not Andy, it’s not Carey, it’s not Clay, it’s not George; it’s nearly everyone they’ve hired.

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3 hours ago, brianycpht said:

Now that I think about it, it seems this goes to a more emotional level with him because he’s been complaining about AS specifically casting him aside and not including him in projects. I saw a post from Demarco basically saying that most of the connections he had that could do something for him are gone.

I was thinking of this too. All the oldies are either gone or ascended well above AS. The Adult Swim he left is not the Adult Swim that exists now. Would not be surprised if when told Andy Merril would be doing a project for them, multiple people on the staff said “who?”

I do agree, trying to pivot outrage to AS is a bad move. There is only so much AS can do for him. 
 

2 hours ago, [classic swim] said:

Dana told a story about doing voiceover on the floor while sick so he wouldn’t be fired.

But yeah, he’s more than a legacy name today. It’s weird for me especially since my mind sometimes forgets it’s not 2003 and some weren’t introduced to him by Shake.

That’s how it goes when you are fresh meat with no clout. Do the job or get replaced. Even moreso 20 years ago. The voice game is a competitive market though, there is no shortage of people praying you call out sick so they can take your spot and get their shot at the big time. 
 

It’s funny to think that there is an upcoming generation of little girls who will remember his voice as Scratch the ghost rather than Shake the master. 
 

2 hours ago, [classic swim] said:

There’s plenty of stuff in fairness about him on the technical side that I just don’t know or didn’t know about.

I didn’t know he wrote for that Astrodog cartoon. I didn’t know he generally helped curate CN and Boomerang.

See, that’s the kind of stuff I’d think he could easily leverage for work elsewhere. The fact that he can’t leads me to believe his hand in it wasn’t that significant. One of those guys who was in the room at the time, but not really helping in any meaningful way. Like I said, I wish better for him, but given what we see, it kinda looks like there are some Andy problems rather than industry problems that are keeping him out of the business. 
 

2 hours ago, [classic swim] said:

It’s an odd thing because voice acting’s different all around. Billy West and John DiMaggio are rich elites in mansions. San Andreas sold literal billions and the voice of CJ’s still that homie from Compton with a mixtape.

At the end of the day, it’s not the money a project makes, it’s who you know and how you leverage it. Rockstar wanted the real gangster sound, so they went to Compton instead of Hollywood. West and Dimaggio signed onto a project with one of the most elite names in the animation industry and I’m sure that comes with its fair share of perks. As for as leverage goes, we saw it just a few years ago with DiMaggio. Oh, you want to make another half cooked season of Futurama? Put some more zeroes on ALL of our checks or we aren’t doing it. You know no one will watch that garbage if I’m not Bender, so hop to it. And they got exactly what they wanted because he was right. Gotta always be building your brand. 

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7 hours ago, Toonamiguy321 said:

As for as leverage goes, we saw it just a few years ago with DiMaggio. Oh, you want to make another half cooked season of Futurama? Put some more zeroes on ALL of our checks or we aren’t doing it. You know no one will watch that garbage if I’m not Bender, so hop to it. And they got exactly what they wanted because he was right. 

The way I remember it was him making a big “movement” on Twitter and then later revealing in an interview that no one actually received a raise from that stunt. And he just caved in so it was forgotten about.

One of the top prestigious names in that field basically told every aspiring VA to fuck off and take the chump change. He’s why I’m less sympathetic towards that clique compared to before.

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Unfortunately what Andy has experience in for television is a skill set very few networks even care about anymore (putting thought into schedules and having an extensive knowledge of programming libraries). MeTV was his best shot but after 5 interviews they ghosted him.

He should write a book and spill all the tea about Turner Broadcasting, Cartoon Network and Adult Swim. Tell everyone about their explosive contracts and working conditions over the years.

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2 minutes ago, Sketch said:

Unfortunately what Andy has experience in for television is a skill set very few networks even care about anymore (putting thought into schedules and having an extensive knowledge of programming libraries). MeTV was his best shot but after 5 interviews they ghosted him.

He should write a book and spill all the tea about Turner Broadcasting, Cartoon Network and Adult Swim. Tell everyone about their explosive contracts and working conditions over the years.

I wonder if he was ghosted before or after he trashed their whole presentation for days on Twitter

He’s already trashing AS again after they gave him work. I understand he’s upset, but there’s always the chance for more and he’s burning bridges 

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9 minutes ago, Sketch said:

Unfortunately what Andy has experience in for television is a skill set very few networks even care about anymore (putting thought into schedules and having an extensive knowledge of programming libraries). MeTV was his best shot but after 5 interviews they ghosted him.

He should write a book and spill all the tea about Turner Broadcasting, Cartoon Network and Adult Swim. Tell everyone about their explosive contracts and working conditions over the years.

Now I Live In the Damn Dump!   My Life In Animation -  By Andy Merrill.

 

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3 hours ago, brianycpht said:

I wonder if he was ghosted before or after he trashed their whole presentation for days on Twitter

He’s already trashing AS again after they gave him work. I understand he’s upset, but there’s always the chance for more and he’s burning bridges 

He was applying for MeTV’s cartoon stuff before anyone even knew about MeTV Toons.

It’s peculiar that he will say disparaging things about former employers and contractors but asks people not to request cameos where he trash talks those same organizations.

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26 minutes ago, Sketch said:

It’s peculiar that he will say disparaging things about former employers and contractors but asks people not to request cameos where he trash talks those same organizations.

Could be a general decency thing where he doesn’t want random people wasting money on dumb performative shit.

There’s also the chance that’s against Cameo’s TOS or otherwise doesn’t want video of him being brought to question later.

Edited by [classic swim]
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3 hours ago, [classic swim] said:

Could be a general decency thing where he doesn’t want random people wasting money on dumb performative shit.

There’s also the chance that’s against Cameo’s TOS or otherwise doesn’t want video of him being brought to question later.

Potentially both but I think it's mainly that despite his grumblings (which are justified but not smart to post online) he's not gonna weaponize his gripes to write a book or something and throw the network under the bus.

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3 hours ago, Sketch said:

If you were wondering how much better something performs on Max vs Adult Swim. ANN has an interesting article that touches on that.

 

IMG_2649.png

Interesting chart, I’m not surprised Rick’s popularity dominated in the US, nor am I surprised it’s interest cratered going into September. 
 

While I have seen Alya in seasonal lineups, I haven’t heard much more from it than that, so seeing it as such a big deal is surprising. On the flip side, despite generating instant memes, Nokotan does not seem held much western interest besides keeping its OP playing rent free in heads across the nation. 
 

Makeine is something I expected to be western audience repellent, so I’m very surprised to see that able to land itself a distinct home edging over into the blue territory. 
 

And as we come to expect every season, among the isekai or psuedo isekai the season drops out, a couple of them manage to claw their way to moderate relevance, but more in Japan than the US. Will Isekai stock ever drop? 

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Unlike MAWS, Rick and Morty the anime and Uzumaki, the Invisible Flop Girl has failed to crack the top 10 on Max.

Meanwhile the Hashira Training Arc of Demon Slayer is bouncing around the Netflix Top 10, peaking at 7.  Take that Outer Wilds!

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4 hours ago, Jman said:

It’s been a busy week, but did we get any ratings data?

Just IFG

12 - 191/0.11

12:30 - 148 0.08

By late 2024 Toonami standards, 0.11 ain’t too shabby. We will see if that can carry on into the rest of the episodes. 
 

Next weeks numbers is where things might get hard to find because of the election coverage. Hopefully SotB sticks with them. 

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Normally I’d forgive weak linear if Max made up for it, but it hasn’t.  So this is going to be an uphill battle.  We’ll need to see if they retain viewership as well as get those Max numbers up.

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8 hours ago, Jman said:

Normally I’d forgive weak linear if Max made up for it, but it hasn’t.  So this is going to be an uphill battle.  We’ll need to see if they retain viewership as well as get those Max numbers up.

I really don’t think this thing has another season in it, or even had hope for one in the first place. Seeing the staff talk about it just reeks of them knowing this is a contractual burnoff and nothing more. 
 

Max numbers are not likely to improve after the first week. The only saving grace I could see is if this show can rival MAWS in linear viewership and hit a 250k or so at least one time. Not impossible, but considering I haven’t seen much enthusiasm for the show after people got a 2 episode taster, I don’t think it’s going to impress, especially as we approach the holidays. In order to smoosh the whole show into 2024, it’s gonna need at least two more double ups, or they do a 3 episode blowout for the finale. Which lands in some of the least ideal TV time. 

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23 hours ago, Toonamiguy321 said:

Next weeks numbers is where things might get hard to find because of the election coverage. Hopefully SotB sticks with them. 

Fortunately for ratings purposes, the election has pretty much already been settled (for better or for worse otherwise) except for a handful of House seats.

Full IFG numbers:

Invincible Fight Girl (P) (Adult Swim, 12:00 AM-12:31 AM, 31 min.)

• 0.191 million viewers

• 0.11 A18-49 rating (0.144 million adults 18-49)

• 0.11 A25-54 rating (0.141 million adults 25-54)

Invincible Fight Girl (Adult Swim, 12:31 AM-1:01 AM, 30 min.)

• 0.148 million viewers

• 0.08 A18-49 rating (0.112 million adults 18-49)

• 0.09 A25-54 rating (0.108 million adults 25-54)

Decent--hope the combo of it and Mashle keep this up!

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1 hour ago, OwlChemist81 said:

Fortunately for ratings purposes, the election has pretty much already been settled (for better or for worse otherwise) except for a handful of House seats.

True, but the problem we have with Spoiler TV is their chart is for the entire week. So Toonami numbers have to compete with multiple slots on Fox clocking in 10mil+ viewers. 
 

The election won’t be any actual competition for Toonami, just competition for getting reported numbers. But, so long as SotB sticks with it, that’s not a problem. At least for IFG, he didn’t report One Piece this week for some reason. 

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Invincible Fight Girl once again failed to make the Top 10 on Max.  I don't think it will for its run given that.  I mean, look, it was never going to beat out The Penguin, but come on, not even The Franchise?  

The show is screwed.  

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22 hours ago, OwlChemist81 said:

Sadly, Blue Exorcist from the beginning at 1 AM doesn't seem like the best of ideas...

https://www.spoilertv.com/2023/03/top-400-cable-shows-week-ending-26th_01602488462.html?m=1#google_vignette

One Piece on 11/9 was in the 5-digit club--yeeowch!

I will caution that there is something wrong with Spoiler TV in recent weeks. The ratings they show is ONLY the 18-49 share, not the full numbers. OP didn’t chart so it may still be that low, but it also could be 70-80k 18-49 with enough in other demos to break 100k total. 
 

That said, the BE rerun was obviously a moronic choice. OP pretty consistently made the chart, close to the bottom, but making it. Now it has a rerun in front of it which is pushing it just low enough to miss the chart. Hopefully the Friday schedule update comes with some kind of shuffle that moves BE down with the other reruns where it belongs. 

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5 hours ago, Toonamiguy321 said:

I will caution that there is something wrong with Spoiler TV in recent weeks. The ratings they show is ONLY the 18-49 share, not the full numbers. OP didn’t chart so it may still be that low, but it also could be 70-80k 18-49 with enough in other demos to break 100k total. 
 

That said, the BE rerun was obviously a moronic choice. OP pretty consistently made the chart, close to the bottom, but making it. Now it has a rerun in front of it which is pushing it just low enough to miss the chart. Hopefully the Friday schedule update comes with some kind of shuffle that moves BE down with the other reruns where it belongs. 

Yeah, that's a good point. I'm comparing an unpeeled banana to a peeled one. It should probably be made clear that I'm talking about 5-digit club in 18-49.

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40 minutes ago, MasqueradeOverture said:

https://variety.com/2024/tv/news/comcast-massive-cable-spin-off-separating-usa-msnbc-1236214865/

Other companies will see this as the final nail.

Bye-bye TBS/TNT/CN/AS

Zaslav still values linear for whatever reason but this could change his mind.

Also wondering what part of Comcast their piece of Hulu falls under but I suppose it’s probably not the cable network part.

 

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6 hours ago, MasqueradeOverture said:

https://variety.com/2024/tv/news/comcast-massive-cable-spin-off-separating-usa-msnbc-1236214865/

Other companies will see this as the final nail.

Bye-bye TBS/TNT/CN/AS

For what it’s worth, next month AEW joins Max as the last sports program that The Turner channels had that wasn’t already on there.  When the streamers are nearly replacing cable for sports, seen prior as the last safe haven for cable, then things are going south.

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