What part of 'industry execs' means 'Netflix execs'??? I'm pretty sure someone who works at YouTube isn't making decisions for Netflix. There have been analysts saying Netflix is going to run ads for years. And even if they do decide to introduce ads they will most likely copy Hulu's model of "super cheap with some ads or slightly more expensive with no ads". It's not the end of the world. It's a goddamn 20 second ad.