Shippers are kinda like horse race betters. Them "winning" means more than the story making sense.
The messed up thing is I've seen fan comics that try to make Hinata a character instead of walking fanboy bait...and in those, her character actuslly works. Like, the writer realized something was not working, wrote a version of the story where it did work, and in that, I bought the romance.
You can pair A with B instead of C but the writing has to be good. And anyone who says Naruto has good writing for its ending is someone who I question.