Now, i dont drink the stuff, i havent even tasted a regular mtn dew in probably 25 years. But i sell beer and flavoured beers are a hit with the younger people (the old guys live on the mil. best ice and steel reserve). And all the people that come in for the flavoured beers, not one person has asked for a sugar free or zero sugar option. People tried the hard mtn dew when it came out, didnt like the taste and never messed with it again. It would be different if they made full sugar options and one zero sugar one for the people who prefer that.