brianycpht

You could feasibly multiply the current rating by 1.20 (or whatever percent it's down)or something to get the "equivalent " rating at higher overall network viewership and compare to last year to see if we.'re in the same ball park. There's also other factors like FG not airing in the 11:00 hour, Super having 2 showings with 11:30 being the rerun ect, but the multiplication factor gives you an idea how much things have fallen just from cable viewership decline. Ex: AOT 827,000 x 1.25= 1,032,500 at 2016 levels, 1,083,370 at 2015 levels (6 more percent) 18-49 523,000 x 1.20= 627,000 at 2016 levels. 679,900 at 2015 levels (10 more percent) (AS is down 25 percent in totals and 20 percent in 18-49 from a year ago. 2016 was down 6 percent in totals and 10 percent in 18-49 from 2015 prior to 2015 there was more of an upward trend in viewership) ) AOT is also the 4th show in the lineup at 12:30 even though 12:30 would have been the 2nd show last year so that could also play a part. It might even be more fair to compare the 12:30 show this year to the 1:30 show last year as the blocks ratings tend to shift back along with the time slots

I think he meant if all of AS is down 20% and Toonami is also down 20% then we're OK. But if Toonami is down more than that then it's more of a reflection on the block than just cable being down.

At least it won't be relied upon as a crutch. Could open the door for more experimentation with the schedule. I don't think we're at that point yet, but soon.

All of CNs shows are designed for the tablet generation. All kids now are using their tablets while watching TV if they have the TV on at all. That's why the shows are short and mostly comedic without much continuity.

Jman is 100% on this. They need to find a way to market that app to people who don't have cable and get it on Roku and AppleTV

More people I know are stealing TV by using hacked Firesticks. I don't know how it works but we know several families that do this and watch everything on demand. Less and less people are paying for cable. If you think AS has it bad, look at MTV. There are freaking losing their minds at viewer erosion and besides staples like Teen Mom and The Challenge, they cannot get an original series to work. They mostly rely on reruns of Friends to bolster there prime time lineup. The younger demo (the newest generation at least) has never even looked at the channel in favor of YouTube

From Programming Insider http://programminginsider.com/ratings/final-nationals/saturday-final-nationals-espn-nba-playoff-doubleheader-jumps-nearly-40-percent-year-ago-levels/ AS down 25 percent in total viewership from one year ago Down 20 percent in 18-49 This has been a trend for awhile. In the fall it was more like 15 percent down. The pie is getting smaller. Toonami is hanging in there all things considered. I just hope it doesn't become a casualty in a desperate attempt to get the numbers back up if things continue to decline. But to expect 2015 numbers at this point is unrealistic. There are of course missteps the block may have taken to contribute. But this is probably about 75 percent of the problem. A show that used to do a million in totals may now only do 750-800k The good news is that AS has always been ahead of the curve when it comes to streaming and we may soon see a way to just subscribe to them directly via the internet. That opens up all kinds of possibilities to reach an audience who has abandoned TV. Of course this won't factor into Nielsen but it would become part of the "numbers we don't see" and help them make money and sell advertising in a different way. I can totally see them doing something like this in the future!

That's strange. They should have let her talk with a hint of a country accent in the flashback to drive home the point. This is sort of the problem with broadcast dubs I suppose, there isn't a lot of time to really get this stuff. Bryce Papenbrook I think it was one time mentioned how it makes a difference if the producers and directors know where the story is going or have time to really get the characters. It changes the way the performance comes across. Overall, I personally am enjoying the new season and getting to know the other characters a little better. The only issue I see is that with only 12 episodes this season, we haven't really progressed far into the meat of the plot. Maybe, early in production, they thought they'd get more episodes. Those of us who waited 3-4 years to get season 2 while avoiding manga spoilers (I unfortunately couldn't, my friend at work told me too much stuff before I even saw season 1 all the way through), hopefully will get some kind of plot progression and I'm not sure if this is going to hold the casual viewers much. It seems the fans of the show are here to watch it, but it's hard to create new fans this far into a story. They should have rerun season 1 again on WEEKNIGHTS (would it really kill you AS to do this instead of the umpteenth rerun of Robot Chicken,ATHF, and Squidbillies) to get more people into this show from the beginning. People who normally wouldn't watch Toonami or even anime in general. This show can hook those people. I got 2 friends at work to watch this show who have never watched anime in their lives. They seem to have an extended contract on season 1 that allows for replays, so it would have been nice to put it on for people to discover. Of course, this would have tipped off people that it season 2 was coming soon, but that wasn't really a huge shock that it was coming. Also, more than a few weeks notice on season 2 would have been nice to spread the word a little better. I don't know why they didn't (maybe they just hammered out the deal before the announcement), but there are still people who have no idea that the dub is even out so soon or that it was coming, so they are just watching the sub.

I am not enjoying this lineup much either. I really don't enjoy Super, Ghoul and Unicorn and I've seen Shippuden and Gits already before. I also still feel like the blocks presentation needs work. The menus need to come back. They provided a certain ambiance to the block, helped inform viewers, and showcased different music. Also, we haven't had a speech or music video in awhile. The block hasn't felt the same to me in awhile in both lineup and presentation.

I've seen MSG. Imagine my wife who's only seen IBO trying to jump into this thing. Not really a good choice for the casual viewers I guess.

I'm completely lost on what's going on in this show. I have no idea who's on what side or the motivations of any of the characters, especially whatever Full Frontal wants to do. Wish I could follow it better!

The schedule that Sketch did is perfect. It puts the lighter stuff earlier in the night. It may get more teen/kid viewers, but that's a consequence of it being on earlier in the night. It gets rid of the Super rerun problem as well. My biggest problem with the 8pm airing is that it's there as a requirement, unpromoted, and only siphons viewed away from the 11:30, while not being used to anchor anything else. This may just be what they need to do.

I think it would do better by virtue of being the only airing. DVRS would pick it up too. On the other hand, it may just bring the kind of viewers if leave after DBZ. But if you start the night low, other things are lower automatically. So I'm hoping that they do away with it once TOEI realizes they aren't going to sell toys. But if 8's doing great, then focus on that one and just let Kai lead off the block. Build a mini block out of the 8pm hour like you said!

They may be afraid of sticking the rerun further down the block and further damaging the back end. At first it was working fine. More people were tuning in for 11:30, but it has been dropping and more people are watching the 8 and DVRs are picking that one up. Like I said though, this may be what they're stuck with if TOEI doesn't let them push the rerun later. As long as they don't punish the block because the later shows do worse then it's all good. When they stuck AOT reruns at 11:30 in 2014 it did so much damage that they cut the back end. That wasn't Toonami's fault at all, it was a programming blunder.

They have the tapes. The episodes also used to be on their website years ago. It was probably all part of the same playlist in some folder. Since Big O has never run on the stream before, it could just be a legitimate screw up from someone who didn't know better.

Could be Toei. Could be the reluctance to break up the DB hour. What sucks is that the 8pm isn't being used for anything other than a contract requirement. I wish they could build something there. If it did great for 8pm then leave it there and put something compatible like Shippuden after it. They may be able to change this deal later, but it seems more and more are catching on to the 8pm. If the 11:30 continues to behave more like the rerun that it is, then I hope they have the good sense to do something about it. If TOEI forbids it, then please, AS, don't punish the rest of the block for not doing as well.

Maybe we can get that trending?

I'd wager to say that the guys at Toonami know more about how to successfully run anime on TV in America than TOEI does. It's a totally different business model over there that is primarily merchandise driven. Also now we've hit the point where Kai isn't a dub premere anymore. We'll see if that has any effect

While I want to wait and see what a non NBA night looks like, I have to say this is what I was afraid of. Jack did great as usual despite it being on at the same time as the game. The 12:30 AM timeslot just is not a good slot anymore, especially for a premiere as big as Attack on Titan. The Super rerun has been down, which bleeds into Kai being down as well. This situation with Super is hurting things IMO. The 8pm has been siphoning away more of the target demographic, which may not hurt as much we think, but it does affect things. Attack on Titan should have gone to 11:30. It would probably hold the Jack viewers well. I believe for whatever reason, they weren't allowed to do that because of TOEI stipulations in regards to Super's timeslot. If that's the case, they can't really do much until Jack leaves. But if Titan can't hold or beat Kai, the network might not see the value in doing that and consider it too risky t move to the front. Kind of a catch 22, give a show a bad timeslot and the only way it gets a better one is if it does well in said bad timeslot! Again, I hope TOEI isn't the reason that Aot couldn't get 11:30. If so, I'd say it's a lesson to AS about giving too much control to a third party when it comes to programming decisions. I hope you guys sell a lot of toys! If not, please just accept it for what it is and let AS handle the timeslots. Considering the cost of getting Aot as a fast simuldub, it deserved a lot better treatment than this.

Very realistic. I was looking at TVBTN and it does the weeknight weekly averages for how AS does against the late night shows. The 11:30 timeslot is averaging about 1.2 mil/ 0.5 18-49 and the 12:30 is averaging 900k/0.4 18-49. This represents the whole hour in comparison to things like Fallon/Colbert and Seth Meyers/ James Corden. To me, that seems way down from before. Putting that in perspective, I don't think Toonami is doing bad for a Saturday, which is always been slightly less

It's possible that they can get the HD tapes at a later date. Kinda similar to when they had to re up Bebop with FUNimation. They used the old tapes for awhile still. It's kind of weird to think that they have tapes of all their old shows just sitting there, but aren't allowed to play them! Whether this ever comes back on TV is another story. Either way, it's an exciting thing that they went out and got the rights back for this, even if it's just for streaming. Maybe Outlaw Star is next.... ;D

Whoa! Looks like Sentai came through for them! Wonder if this is a one time deal or they really have rights to the whole series again?

It appears that Funimation and Toonami are working together on this with Funimation helping to promote. I feel that they either won't take a break or if they do Funimation will delay as well.

They're actually posting the dub at 10 PM EST the Sunday (next day) after Toonami airs it! https://www.funimation.com/blog/2017/04/12/announcement-attack-titan-season-2-dub-joins-funimations-spring-season/ That's why I was concerned that any delay on Toonami's part would put them behind this if Funimation keeps going.

I was actually talking about Memorial Day. I was wondering if Toonami was going to preempt AOT and if they did, would Funimation still post as scheduled leaving Toonami a week behind. Since Funimation seems to really be promoting the TV airing, I'm leaning more in the direction of that situation not being as likely. I either think they won't preempt or Funimation will have to delay their posting until Toonami airs it. Otherwise, it seems odd that Toonami would hurry Jojo out in order to start a week earlier. They really want this thing airing as close to Japan as possible.