HBO Max and Discovery set to formally merge to form - Max

[Jman]

Just…Max.  I think the fear was that the HBO name made people think of adult programming, but…Max?

[OwlChemist81]

Behold the new spokesperson! Now with improved 2023-style AI! 🤣

[PokeNirvash]

I never really had that much attachment to the HBO name, when watching what little I have seen on Max.

[Seight]

They spent $25M to make this decision btw [citation needed]

[Daos]

  On 4/12/2023 at 12:09 AM, PokeNirvash said:

I never really had that much attachment to the HBO name, when watching what little I have seen on Max.

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HBO was a globally known brand. You don't just toss that in the shitcan. The people running these corporations are morons. Think Disney is any better?

"Disney Lost $123 Billion in Market Value in 2022 as Shares Drop 44 Percent — Worst Year Since 1974"

Disney's response to this? More Rey Skywalker movies.

[rpgamer]

"HBO" also carries a connotation of "premium content" from a brand/channel that was largely/historically known as a luxury extra content channel purchase outside of normal cable subscriptions.

In other words:

 

[Daos]

Plus HBO wasn't the one associated with softcore back in the day, that was Cinemax and Showtime.

These companies are run by chimps.

 

[MasqueradeOverture]

  On 4/12/2023 at 6:33 AM, Daos said:

Plus HBO wasn't the one associated with softcore back in the day, that was Cinemax and Showtime.

These companies are run by chimps.

 

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HBO had Real Sex.

That was... a show.

[Jman]

The change is official.

“Max.  It’s not HBO, it’s just TV.”

[CountFrylock]

how is it that the general public is so unfamiliar with Warner Brothers Properties that they can't even use WB in the streaming service name?

 

 

 

[Sketch]

  On 4/12/2023 at 10:47 PM, CountFrylock said:

how is it that the general public is so unfamiliar with Warner Brothers Properties that they can't even use WB in the streaming service name?

 

 

 

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They COULD do that and they should but for whatever reason they don't.

[CountFrylock]

  On 4/12/2023 at 11:14 PM, Sketch said:

They COULD do that and they should but for whatever reason they don't.

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and that's why this will fail because max tells you nothing....

it'd be like if disney plus was instead called Steve

you think anyone would know Steve was disney's streaming service just by hearing that name?...of course not

[Toonamiguy321]

  On 4/12/2023 at 11:17 PM, CountFrylock said:

and that's why this will fail because max tells you nothing....

it'd be like if disney plus was instead called Steve

you think anyone would know Steve was disney's streaming service just by hearing that name?...of course not

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They would if they marketed that way. Give it a mascot, Steve the Stellar Starfish, he loves watching all of Disney’s wonderful properties in a pineapple under the sea. 
 

Disney has the power to do something like that. WB, not so much. And that makes this come off as yet another thoughtless rebrand. 

[CountFrylock]

  On 4/12/2023 at 11:37 PM, Toonamiguy321 said:

They would if they marketed that way. Give it a mascot, Steve the Stellar Starfish, he loves watching all of Disney’s wonderful properties in a pineapple under the sea. 
 

Disney has the power to do something like that. WB, not so much. And that makes this come off as yet another thoughtless rebrand. 

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but they don't because disney likes to put themselves front and center on the label....

WB For whatever reason doesn't like doing that....not even with DC Comics related products

the difference between the two is that you know what's a disney product but nobody knows wtf A WB Product is

 

[Daos]

  On 4/15/2023 at 12:54 AM, CountFrylock said:

but they don't because disney likes to put themselves front and center on the label....

WB For whatever reason doesn't like doing that....not even with DC Comics related products

the difference between the two is that you know what's a disney product but nobody knows wtf A WB Product is

 

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They have a major branding problem. You'd never know these were the guys that made the Lord of the Rings trilogy would ya?