I've been trying to figure out what exactly is triggering the negative response to the commercial. Ostensibly, it doesn't really delve deep into the issues with male identity that tend to drive this hysteria (on the part of men), it just pokes at the most obvious of masculinity stereotypes and counters with the most basic of decency interventions. There shouldn't be anything controversial about disavowing blatant sexism in the media and stepping in against workplace and casual sexual harassment. After thinking on it a bit, I think it's possible that this is just an extension of men struggling with their identity.
A friend on FB was discussing an (unfortunately) routine case of body shaming and bullying by middle schoolers at her daughter's school, and it occurred to me that a big issue with both bullying and sexual harassment is this underlying failure by society as a whole to accommodate men as nurturers. It's a misconception that men need to become feminine to nurture; there's more than enough historical evidence to indicate that men can act as passive facilitators through any number of means, not the least of which is simply listening and asking questions. The issue is that we as a society have lost the desire to do this. Sometimes its couched in the debate over politics; sometimes its couched on the debate over identity and an obligation for men to hear things. Neither is truly the case: listening is at its most important precisely when the person speaking doesn't know what to say or doesn't feel like she (or he) deserves a say and it doesn't involve offering any commentary or opinion.
That might be the true issue here. Men have always been expected to have an opinion on something for their act of listening to be acknowledged. It's part of a greater metric of measuring success by the accomplishments one accrues. We often reward good grades and sporting successes, for children of all genders, either through verbal approval or through raising the child's stature amongst his, her or their peers. But, we don't reward anyone for sacrificing of themselves to enable others. This commercial only hints at this in the most basic of terms by showing men who step in to stop obvious bad behavior.