https://www.forbes.com/sites/scottmendelson/2020/01/12/box-office-star-wars-rise-of-skywalker-is-the-first-1-billion-disappointment/#1d3129261308
Is legitimate finance mag Forbes neutral enough for you?
That's why they need to build a following. It probably just posted the best number it's ever done, and a lot of that is because it's like 3 weeks behind the sub instead of 4 years behind.