Why thank you for asking...btw, you don't even have to change your name if you become evil
Now, it can allow for deviation based on ones personal brand of evil, but nothing quite beats the age old, tried and true, swimming in blood (preferably of your enemies).
Now there's always children's tears, Lazarus pit, lake of lost souls, and so on, but, like I said earlier, it's all about personal branding at that point