I like soft carpet in bedrooms, but I'm all about that hardwood floor life. I'll even settle for Pergo... except in bathrooms, I like tile or vinyl planks that look like hardwood.
Most of the floors I have installed though, were in houses that had settled majorly and/or the owner was on a budget, so I have become accustomed to Pergo.
Concrete is actually becoming popular, both for floors and counter tops.