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I Am Changing The Name Of My "Kimono" Shapewear After Cultural Appropriation Backlash


Kim Kardashian

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Dear UEMB Friends,

Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. 

I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. 

My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Kimono Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

-KKW

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