It tastes similar to French fries and ketchup but if you don't like ketchup then I can understand.
When I was little my parents had to scold me for how much ketchup I went through. I love tomatoes.
If I eat breakfast cereal I only put a small amount of milk in and wait for it to soak up and get soggy.
I like it that way.
When eating peanut butter, most of the time I just take a spoonful out of the jar and eat it as-is.