Max is changing its name back to HBO Max after the rebrand lasted about a year

[Jman]

“It’s not TV, because we’re trying to get rid of our TV channels.  It’s HBO.”

[Toonamiguy321]

Huh, so all those references to HBO Max that Royal Crackers made won’t date the show anymore. 
 

I don’t believe I have ever seen an example of a show being dated, and then later on becoming undated. 

[OnTheAirOrtiz]

I've seen plenty of rebrands in my time...but I think this is the first time I've seen a de-branding. Where they revert back to their original branding.

[MasqueradeOverture]

New Warner Bros. logo just dropped:

Zaslav prioritizing hard, miserable movies for hard, miserable people.

[[classic swim]]

You had to delete the app and download a “new” one when they changed to Max so that’s kinda funny a 2nd time even when I’m not borrowing bro’s password anymore.

[The_annoying_one]

I had to create an entirely new account with the first rebrand. If that turns out to be the case this time, they may lose a customer here.

[Jman]

https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-cfo-1236218435/
 

Warner is claiming they’re switching from “More is better” to “better is better” as their plans to potentially split the linear channels gathers steam and support.  And when it comes to quality, the HBO brand is still the top tier.