Hell is probably awful at first, but I bet you get used to it after a while, just like how prisoners who are being tortured stop feeling pain after a long time. And since it's Hells and nobody's getting out anyway, you can just do illicit things that you couldn't do legally on Earth like hire a prostitute and kill that one teacher of yours who also went to Hell because he was an asshole.
Hopefully Hell isn't an endless torture chamber of your greatest fears realized every waking moment, which I feel like it might be because God is like a prison guard who throws people into solitary confinement when it comes to punishment, which is why he didn't tell anybody about Noah's Ark and the flood he was planning.