He is trying to capitalize on all the NFL protests right now.
Vince McMahon is best fwends Donald Dumps, so he already gots a presidential supporter, and probably hoping to shuffle the Trump fanbase into is XFL.
He is already making promises that there absolutely be no forum to speak publicly about police protests and probably will force players to sign ridiculous contacts. So it will be more extreme in limiting freedom of speech. People are already protesting the nfl for "allowing" players to continue with the protest. While I don't know if it will work, clearly Mcmahon does have a plan going on here, and also think where the biggest football fans are regionally. Plus he has been talking alot about online streaming, probably cheaper than network but he is experimenting with it on Facebook right now.