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Bloomberg publishes a lengthy but paywalled article on the last gasps of Cartoon Network, highlighted by a huge drop in ad revenue


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Posted (edited)

Here's the full unpaywalled article if anyone wants it. Nothing particularly revelatory, but I do like how it cuts a more optimistic jib for [as]. Maybe they'll manage to figure it out? I probably shouldn't say that, but I wasn't expecting WBD to come this far regarding profitability.

Edited by Blatch
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Posted

Typical slop piece that bundles every part of the network together into one category of “kids content” even though that isn’t the case. I don’t disagree that CN has a foot in the grave, they aren’t really putting anything out and seem to have resigned themselves to just slowly fading away. But on the adult swim side, they are at least making an attempt to be relevant. Common Side Effects was a stroke of good fortune of putting out something people really liked. 
 

The ad revenue issue doesn’t surprise me. It’s gotten better in recent months, but last year we went months where an ad for Friday Plans boner pills was on nearly every single break. Companies like that just buy up all the unsold ad space for peanuts. 
 

Unfortunately though, it does seem that the entire channel is going to end up paying for the failings of CN
 

 

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