A NO-SELL IN PRO WRESTLING TERMS IS WHEN ONE WRESTLER PERFORMS A MOVE ON ANOTHER AND THE RECEIVING WRESTLER DOESN'T ACT LIKE IT AFFECTED THEM, THEY DON'T SELL IT TO THE CROWD.
LIKE SAY THE ROCK DOES THE PEOPLE'S ELBOW ON STONE COLD STEVE AUSTIN, BUT STONE COLD DOESN'T BOUNCE OFF THE MAT AND ACT LIKE HE'S HURT.
I HAVEN'T WATCHED PRO WRESTLING IN LIKE SIX OR SEVEN YEARS BUT I STILL KNOW SOME OF THIS STUFF.