So apparently Demarco made it clear on Twitter that getting MHA was totally unplanned and came out of the blue. Apparently, some rule changed in the equation just recently. This makes sense in hindsight. They were planning to spend this time to plug FLCL 2 and 3 to high heaven with the FLCL reruns, the new bumps, and the behind-the-scenes featurettes with the staff we saw on TV. NOW they have MHA to promote, which means more work on a moments notice, but it's for the best.