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Bloomberg pens an article on the hunt for the next great manga


Jman

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The article is all about Kodansha, so that explains it. Viz doesn’t need to find the next great manga because they have all of the most recent hits at their disposal. Here’s to seeing if they can grab the next Demon Slayer, Kaguya-sama, My Hero Academia, One Punch Man, Dr. Stone, Promised Neverland, Haikyuu, or Black Clover. 

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37 minutes ago, CountFrylock said:

sucks that fire force isn't popular

 

It’s popular enough to get another season, but there’s popular, and there’s REALLY popular.  Attack on Titan had a painted ad outside Madison Square Garden.  Naruto is getting casted for a live action movie.  That’s the level of popularity they want.

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2 hours ago, Jman said:

It’s popular enough to get another season, but there’s popular, and there’s REALLY popular.  Attack on Titan had a painted ad outside Madison Square Garden.  Naruto is getting casted for a live action movie.  That’s the level of popularity they want.

then that's something they won't get....

 

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19 minutes ago, CountFrylock said:

then that's something they won't get....

 

They got it with AOT, who’s to say they won’t eventually get it again?

Manga is a brutal meritocracy.  For every 300 submissions sent to Kodansha, maybe 10 make it.  For every manga that makes it, half get dropped after 10 or 20 chapters because they couldn’t cut the mustard.  It’s not like Marvel where they try their damndest to shove a character down people’s throats again ad infinitum.  And of those, maybe a few, 1 or 2 out of that initial 300, gets an animated adaptation to promote the manga.

But as they say, iron sharpens iron.  And out of those 299 failures, there is an AOT worth hundreds of millions in merchandising, manga sales, anime adaptations, maybe even a big film.  That’s the goal.  But who’s man enough to reach for it?

As ridiculous as it is to everyone, there’s a reason One Piece is getting a bigger budget for its show than Game of Freaking Thrones.  Just compare copies of OP sold to copies of A Song of Ice and Fire sold.  But that kind of success is forged through a brutal crucible that destroys hopes, destroys careers, and leaves hundreds, if not thousands of concurrent pitches laughed out of offices.

Edited by Jman
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that's the thing everyone wants to be the next dragon ball but how many truly reach such heights?

You Aren't gonna see many anime/manga's promoted like they are the biggest thing ever in the united states and everyone knows what it is

there are many popular anime/manga titles that barely become more than a blip outside japan and few that ascend to the ranks of "Mainstream King

 

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1 hour ago, CountFrylock said:

that's the thing everyone wants to be the next dragon ball but how many truly reach such heights?

You Aren't gonna see many anime/manga's promoted like they are the biggest thing ever in the united states and everyone knows what it is

there are many popular anime/manga titles that barely become more than a blip outside japan and few that ascend to the ranks of "Mainstream King

 

By the same token, how many pilots never make it to series?  How many movies never get off the ground?  At one point, someone optioned a live action Ranma 1/2.  Zen: Intergalactic Ninja, The 100, the list of concepts that don’t go anywhere is endless.

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