Aldi has come a long way

[Insipid]

I recently watched a youtube video how much of modern American consumerist culture is based on bullshit identies. Obviously things like designer clothing have been around for quite some time. This has now gone beyond to innocuous things like handsoap.

Anyway, I was thinking about the first time Aldi opened near me in the early 2000s. Groceries were still rather affordable, as we remember. Then came Aldi. In these early days, you were forced down aisles instead of being allowed to roam about, the ceilings were low, the paint was darker, the produce was on what looked to be portable tables, and they only accepted cash. Some people were embarrassed to shop there.

Today, new Aldi stores allow you to roam about each aisle, the paint is bright, the tables don't look portable anymore, they indeed now accept card payments, and there are Aldi stores in bougie areas where people drive fancy cars. It's almost like this German efficiency is telling American consumerist culture to fuck off. Walmart tried to open in Germany and they failed.